1 / 2

#1 Consumer Insights by Graphene AI helped a Gummies brand to discover sticky issue (1)

Consumer insights showed Gummies are one of the fastest-growing categories worldwide, with the US being the largest market. Who doesnu2019t love a tasty, flavourful way of getting their daily supplements? From kidu2019s ...

graphenemktg
Download Presentation

#1 Consumer Insights by Graphene AI helped a Gummies brand to discover sticky issue (1)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 17/05/2024, 13:49 #1 Consumer Insights by Graphene AI helped a Gummies brand to discover sticky issue Ξ (/) * Back to blogs(/resources/) Pharma 2 mins read Consumer Insights by Graphene AI helped a Gummies brand to discover sticky issue GrapheneAI April29,2024 How Consumer Insights by Graphene AI helped a Gummy brand? https://grapheneai.com/consumer-insights-help-gummies-brand-discover-issue/ 1/5

  2. 17/05/2024, 13:49 #1 Consumer Insights by Graphene AI helped a Gummies brand to discover sticky issue Consumer insights showed Gummies are one of the fastest-growing categories worldwide, with the US being the largest market. Who doesn’t love a tasty, flavourful way of getting their daily supplements? From kid’s supplements to adult sleep supplements, one can find a gummy for almost any need! That also means it is a highly competitive market, with many new brands entering the US market every month! This intense competition makes consumer insights even more crucial. This is why a leading supplements brand in the US decided to use Graphene AI to identify consumer insights to fuel their innovation pipeline for gummies and track user feedback to find the big opportunities. They not only found new benefits and flavors to enter, and new brands to monitor but found one surprising result from graphene AI based on consumer insights: a lot of users were complaining that the brand’s gummies were all clumped and sticky when they bought it. Graphene AI’s domain expert team was then able to help narrow the issue down to one e-commerce retailer, leveraging valuable consumer insights. The company then identified a unique supply chain requirement from the e-commerce retailer which was causing the gummies to get clumped during transit. By re-engineering the supply chain to overcome this issue, the brand overcame a potential stumbling block to future growth, all thanks to a focus on consumer insights. https://grapheneai.com/consumer-insights-help-gummies-brand-discover-issue/ 2/5

More Related