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#1 Consumer Insights Analysis of Our Skincare Client with AI-new

In March 2023, we conducted an AI-driven analysis based on consumer insights to evaluate our clientu2019s performance in the premium skincare sector. The goal was to identify areas where it could improve its market share and address the growing consumer affinity toward natural ingredients.

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#1 Consumer Insights Analysis of Our Skincare Client with AI-new

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  1. 13/08/2024, 15:00 #1 Consumer Insights Analysis of Our Skincare Client with AI (/) Consumer Insights Analysis of Our Skincare Client with AI GrapheneAI August 8, 2024 In March 2023, we conducted an AI-driven analysis based on consumer insights to evaluate ourclient’s performancein thepremium skincare sector.Thegoalwas to identify areas where it could improve its market share and address the growing consumer affinity toward natural ingredients. The GrapheneAI Methodology https://grapheneai.com/consumer-insights-ai-analysis-of-skincare-client/ 1/7

  2. 13/08/2024, 15:00 Our AI methodology involved filtering high-fidelity data from premium forums and social media, removing sp(a/)m, bot activity, and biased content. This process allowed for the organic discovery of themes and consumer sentiments, graded on a Likert scale equivalent. #1 Consumer Insights Analysis of Our Skincare Client with AI The consumer insights analysis covered conversations from over 7000 unique consumers discussingdaily moisturizers and over16000consumers focusing on blemish correctors foraduration ofa year. Key Findings from the Consumer Insights Consumer Preferences and Challenges TargetAudience:Theanalysis revealedthattheprimary challengefortheclient was to enhancebrandtrials and shares amongwomen aged18-30. ShiftingConsumerPreferences:Therewas a significant shifttowardproducts with naturalingredients,which theclient neededto address. ProductBenchmarking:Theanalysis zeroedin on moisturizers andblemish correctors,comparingtheir offerings with its competitors. Consumer Driver Analysis by Product Type CategoryDrivers:Consumers valuedgreat hydration,effectiveness,and products thatworkedas advertised.Reviews highlightedappreciation of hydration (productdriver)as wellas socialresponsibility (branddriver). Meanwhile,thecompetitor’s productwas notedforits fast-actingandlong- lastingeffects. Blemish Correctors:Credibility andfamiliarity werecrucial,with consumers preferringproducts backedby dermatologists.Its Blemish Correctorwas recognizedforits high-quality ingredients andeffectiveness. Consumer Sentiment Analysis Positive Sentiments: The study revealed the relative importance of different attributes likevalue-for-money,absence of harsh chemicals,and social responsibility.Attributes like hydration,UV protection,andcustomized formulations werealso highly regarded. Negative Sentiments: Key barriers to the brand were identified including recommendations by experts ortrustedindividuals,betteringredients offeredby competitors,andpackagingconcerns. https://grapheneai.com/consumer-insights-ai-analysis-of-skincare-client/ 2/7

  3. 13/08/2024, 15:00 Performance Gaps The study identified areas where the client’s performance lagged the competitors, such as(i/n)fast- acting hydration, blue light protection, and the perception of being backed by experts or dermatologists. Branding Opportunity Brand Engagement: The importance of credible influencer marketing and positive reviews from trusted sources was highlighted as a significant opportunity for our client to improve its market position. Recommendations from Our Analysis of the Consumer Insights The final recommendations to the client included specific improvement actions, some of which are highlighted below. Product Improvements Enhance formulations to offer faster action and better hydration. Marketing Strategies Highlight science-backed efficacy and dermatologist endorsements in marketing campaigns. Emphasize social responsibility and the use of natural ingredients to align with consumer preferences. Packaging Innovations Improve packaging to address consumer convenience and preference for environmentally friendly options. Conclusion – Consumer Insights Made More Valuable The AI-driven analysis of the consumer insights by GrapheneAI provided a comprehensive understanding of consumer preferences and barriers, offering clear direction for our client to enhance its product offerings and marketing strategies in the competitive premium skincare market #1 Consumer Insights Analysis of Our Skincare Client with AI https://grapheneai.com/consumer-insights-ai-analysis-of-skincare-client/ 3/7

  4. 13/08/2024, 15:00 #1 Consumer Insights Analysis of Our Skincare Client with AI https://grapheneai.com/consumer-insights-ai-analysis-of-skincare-client/ 4/7

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