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#1 Beyond the Buzz_ Exploring Flavored Alcoholic Beverages through market research

A beverage company sought to gain insights into its new flavored alcoholic beverage concept. The product aimed to tap into the growing market for ready-to-drink, fruity alcoholic beverages, particularly appealing to health-conscious consumers. However, Company faced some internal concerns:

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#1 Beyond the Buzz_ Exploring Flavored Alcoholic Beverages through market research

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  1. 08/07/2024, 12:46 #1 Beyond the Buzz: Exploring Flavored Alcoholic Beverages through market research (/) Beyond the Buzz: Exploring Flavored Alcoholic Beverages Ezythemes June 7, 2024 A beverage company sought to gain insights into its new flavored alcoholic beverage concept.Theproductaimedto tapinto thegrowingmarketforready-to-drink,fruity alcoholicbeverages,particularly appealingto health-conscious consumers. https://ezythemes.com/explore-flavored-alcoholic-beverages-market-research/ 1/6

  2. 08/07/2024, 12:46 #1 Beyond the Buzz: Exploring Flavored Alcoholic Beverages through market research However,Company faced someinternalconcerns: Limited understanding of consumer preferences: While the company had a generalidea ofthetargetaudience,they lacked specificdata on preferred flavors,design aesthetics,anddesiredalcoholcontent. Uncertainties about the ‘ABC’ name: Some within the company felt the name “ABC”might notresonate with thetargetdemographic. Concerns about the initial design: The current design was considered by some to be bland and uninspired. To address theseconcerns,Company Xpartnered with EzyThemes,an AItoolfor marketresearch specializingin qualitativeanalysis.EzyThemes conducteda comprehensive study to gather valuable feedback on the flavored beverage concept. EzyThemes did detailed research from data given by company to gain a deeper understanding ofconsumerperception. Key Findings: The analysis by EzyThemes through market research revealed valuable insights: Positivereception fortheconcept: Overall,theconcept ofafruity, summery, ready-to-drinkalcoholicbeverage was well-received.Consumers appreciatedthe convenienceandrefreshingflavors. Needfordesign improvement:Whiletheconceptitself was appealing,thecurrent design was consideredblandandlacked vibrancy. Mixed reactions to the “ABC” name: The name caused confusion and wasn’t considered appealing by a significant portion of respondents. Flavor preferences: There was a strong emphasis on delicious and refreshing flavors with a preference for natural fruit ingredients. Opinions on alcohol content weredivided, with somefavoringaloweralcoholcontentand others desiringa stronger drink. With the valuablemarketresearch insights providedby EzyThemes,theCompany is now equippedto makeinformeddecisions aboutflavoredalcoholicbeverage: Refiningthedesign:Utilizingthefeedback on thedesign,amoremodern andeye- catchingaesthetic willbedevelopedto representtheproduct’s fruity nature. Expanding flavor options: The flavor profile will be broadened to cater to a wider range ofpreferences,potentially including strongeralcoholic variations. Renaming the product: A new name that is more descriptive and resonates with thetargetaudience willbechosen. Developingamarketing strategy:Marketingefforts will highlightthefruity flavors, convenience,and health-conscious aspects to appealto abroadaudience. https://ezythemes.com/explore-flavored-alcoholic-beverages-market-research/ 2/6

  3. 08/07/2024, 12:46 #1 Beyond the Buzz: Exploring Flavored Alcoholic Beverages through market research Conclusion The collaboration between Company and EzyThemes demonstrates the importance of market research in new product development. By understanding consumer preferences, companies can optimize their offerings and maximize their chances of success in the competitive flavored alcoholic beverage market. https://ezythemes.com/explore-flavored-alcoholic-beverages-market-research/ 3/6

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