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A US agency needed to analyze 60 in-depth customer interviews in video format to understand market trends. Manually processing the interviews, which would take a human team three weeks, would significantly delay their ability to deliver insights and recommendations to their client. In search of a faster solution, the agency turned to EzyThemes, an AI tool for market research.
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08/07/2024, 12:36 #1 AI Tool for Market Research: EzyThemes cut the analysis time by 85% (/) EzyThemes cut the analysis time by 85% advertising Ezythemes April 29, 2024 A US agency needed to analyze 60 in-depth customer interviews in video format to understandmarkettrends.Manually processingtheinterviews,which wouldtakea human teamthreeweeks,would significantly delay theirability to deliverinsights and https://ezythemes.com/ai-tool-for-market-research-cut-analysis-time/ 1/5
08/07/2024, 12:36 #1 AI Tool for Market Research: EzyThemes cut the analysis time by 85% recommendations to theirclient.In search ofafaster solution,theagency turnedto EzyThemes,an AItoolformarketresearch. EzyThemes processed the interviews in three batches of 20, completing each batch within 24 hours.This resultedin atotalturnaroundtime ofjust3days.EzyThemes’ technology significantly reducedprocessingtimecomparedto manualanalysis.The agency receivedinsights fromthefirst20interviews within aday,enablingthemto identify misalignmentwith their sets ofquestions.This early analysis,facilitatedby the power ofEzyThemes as an AItoolformarketresearch,revealedamisalignment between the client’s research topic and the questions asked in the interviews. With these insights from EzyThemes’ AI-powered market research tool, the agency was ableto adjustits approach fortheremaininginterviews,ensuringthey capturedthe mostrelevantinformation.Early analysis ledto thealignmentbetween theclient’s research topic and the questions asked in the interviews. With EzyThemes’ insights, the agency was ableto adjustits approach fortheremaininginterviews,ensuringthey capturedthemostrelevantinformation. Early insights from EzyThemes’ analysis prevented the client from pursuing an irrelevant direction. They helped them to complete this tedious task within the time frame without wasting their time and resources. EzyThemes, as an AI tool for market research, proved its value by enabling faster analysis and course correction, ultimately leading to more actionable insights for the client. https://ezythemes.com/ai-tool-for-market-research-cut-analysis-time/ 2/5