1 / 4

#1 AI-Based Insights for Our Client’s OOH Media Campaign-new

GrapheneAI was tasked to evaluate the effectiveness of our clientu2019s Out-of-home (OOH) media, using a lift analysis to compare key markets with a control cell.

graphenemktg
Download Presentation

#1 AI-Based Insights for Our Client’s OOH Media Campaign-new

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 13/08/2024, 14:59 #1 AI-Based Insights for Our Client’s OOH Media Campaign (/) AI-Based Insights for Our Client’s OOH Media Campaign GrapheneAI August 7, 2024 Background and Objective GrapheneAI was tasked to evaluate the effectiveness of our client’s Out of Home (OOH)media, usingaliftanalysis tocomparekeymarkets with acontrolcell. The analysis sought to validate the impact of the campaign and establish best practices forthecompanyandits clients.Thefocus was on femaleconsumers aged 25to54in multipleU.S.cities. https://grapheneai.com/ai-insights-for-our-clients-ooh-media-campaign/ 1/6

  2. 13/08/2024, 14:59 Methodology #1 AI-Based Insights for Our Client’s OOH Media Campaign (/) GrapheneAI employed an advanced analytics tool to assess the campaign’s impact with its insights. Unlike traditional social listening tools, GrapheneAI used a context- based search toorganicallyfindconnections andbuildrelationships within thedata. Itanalyzed unstructuredtextfrommultiple sources,identified salienttopics,and quantified sentimentwith a95%confidenceinterval.Theanalysis covered conversations foraround6months,ensuringthedatapoolwas representative, random,and significant. Key Findings with Our AI Insights 1.Higher Brand Consideration Therewas a statistically significantincreasein brandconsideration.Brand consideration was higher among those exposed to ads compared to the ones who were not. 2.Positive Sentiment Increase Analysis Positive sentiment about the brand slightly increased from pre-campaign to post- campaign.Thetoppositivethemes thatemergedduringthepre-campaign included goodaging,an activelife,food supplements,etc. Healthyaging,bone health,and scientificproof specificallyforwomen,thepost- campaign highlightedtheseareas as particularlyresonantwith theaudience. 3.Decrease in Negative Sentiment Negative sentiment slightlydecreasedfrompre-campaign topost-campaign. However,certain negativethemes remainedprominentthroughout. Keyconcerns includedthebeliefthatdiets arebetter,theperception thatthe products areexpensive,and skepticismabouttheeffectiveness of supplements. These negativethemes sawconsistentmentions,particularlythe sentimentthata proper diet is better than relying on supplements from those who claim not to be exposedtoads. 4.Insight Recall GrapheneAI was able to identify specific elements of message recall that were higher amongthosewho had seen brandads.Forexample: Scientifically proven Personalized for me Encourages healthy aging Supplements for every life stage https://grapheneai.com/ai-insights-for-our-clients-ooh-media-campaign/ 2/6

  3. 13/08/2024, 14:59 Conclusion #1 AI-Based Insights for Our Client’s OOH Media Campaign https://grapheneai.com/ai-insights-for-our-clients-ooh-media-campaign/ 3/6

  4. 13/08/2024, 14:59 The analysis confirmed the positive impact of our client’s OOH media campaign through our AI insights. A statistically increased brand consideration and positive sentiment indicated the campaign’s effectiveness. #1 AI-Based Insights for Our Client’s OOH Media Campaign GrapheneAI’s abilityto uncover spontaneous,candidopinions fromabroad spectrumofonline sources providedvaluableinsights intoconsumerperceptions. The report established a convincing case for using advanced AI tools in market research togain deeper,moreaccurateinsights intoconsumerbehavior. Since the data was based on unsolicited consumer opinions, it presented a true pictureofwhatconsumers thoughtand saidaboutthecategory.Thefindings supported the implementation of these methods as best practices for future campaigns, highlightingtheimportanceofpersonalizedand scientificallybacked messages toresonatewith thetargetaudience. ByleveragingAItechnology,thecompanyandits clients couldenhancetheir understandingofmarketdynamics andimprovethecampaign outcomes. https://grapheneai.com/ai-insights-for-our-clients-ooh-media-campaign/ 4/6

More Related