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WELCOME!. Agenda. Welcome and American Graduate Overview Introductions Goals of our meeting today American Graduate and the Education Landscape Our Partner Network Who is Our Audience? Public Media Content Next steps. Introducing American Graduate: Let’s Make it Happen

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agenda
Agenda
  • Welcome and American Graduate Overview
  • Introductions
  • Goals of our meeting today
  • American Graduate and the Education Landscape
  • Our Partner Network
  • Who is Our Audience?
  • Public Media Content
  • Next steps
slide3

Introducing American Graduate:

Let’s Make it Happen

Polly Anderson

General manager and CEO

KNME New Mexico PBS

slide4

Please Introduce Yourself

In one sentence, tell us how the dropout crisis affects you or how it affects your organization

slide5

The Goal of our Meeting Today is to answer these two questions

  • What is the role of the community in solving the dropout crisis?
  • How do we use public media to highlight and expand on solutions?
albuquerque s dropout crisis selected maps and data peter winograd director

Albuquerque’s Dropout Crisis:Selected Maps and DataPeter Winograd, Director

Prepared for the

American Graduate Initiative

January 10, 2012

percentage of middle school students who were bullied on school property
Percentage of Middle School Students Who Were Bullied on School Property

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “During the past 12 months, have you ever been bullied on school property?” The percentage reported here reflects respondents who answered “Yes.”

percentage of high school students who were bullied on school property
Percentage of High School Students Who Were Bullied on School Property

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “During the past 12 months, have you ever been bullied on school property?” The percentage reported here reflects respondents who answered “Yes.”

percentage of middle school students not involved in group activities outside of school or home
Percentage of Middle School Students Not Involved in Group Activities Outside of School or Home

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “Outside of my home and school, I am a part of clubs, sports teams, church/temple, or other group activities.” The percentage reported here reflects respondents who answered “Not true at all.”

percentage of high school students not involved in group activities outside of school or home
Percentage of High School Students Not Involved in Group Activities Outside of School or Home

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “Outside of my home and school, I am a part of clubs, sports teams, church/temple, or other group activities.” The percentage reported here reflects respondents who answered “Not true at all.”

percentage of high school students not involved in school sports clubs or activities
Percentage of High School Students Not Involved in School Sports, Clubs, or Activities

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “At school I am involved in sports, clubs, or other extra-curricular activities (such as band, cheerleading, or student council).” The percentage reported here reflects respondents who answered “Not true at all.”

slide20
Percentage of Students Who Report Not Having an Adult Outside of Home or SchoolWho Cares About Them

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked to comment on the statement, “Outside of my home and school, there is an adult who really cares about me.” The percentage reported here reflects respondents who answered, “Not true at all.”

slide21
Percentage of Students Who Report Not Having a Parent or Adult at Home Who is Interested in Their School Work

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked to comment on the statement, “In my home, there is a parent or some other adult who is interested in my school work.” The percentage reported here reflects respondents who answered, “Not true at all.”

slide22
Percentage of Students Who Report Not Having a Teacher or Some Other AdultWho Cares About Them at School

Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked to comment on the statement, “At my school, there is a teacher or some other adult who really cares about me.” The percentage reported here reflects respondents who answered, “Not true at all.”

slide24

Albuquerque Dropout Prevention Summit

August 2009

DPAT

Dropout Prevention Action Team

slide25

DPAT 2011 Priorities from America’s Promise

  • Seat Time and Credits: move away from the Carnegie unit (seat time) and toward proficiency levels. (A1)
  • AfterSchool: Credit recovery programs; Parent classes esp. to ELL parents. (A8)
  • Community Schools: Expand model, including more out-of-school time experiences for our students. (B1)
slide26

Youth Engagement: Establish a Youth Advisory Committee (YAC) at each middle & high school. (B3)

  • Attendance: Require phone numbers and utility bills; Address family alcohol and substance abuse problems; Educate business community on effects of truancy and their role in combating it. (C1-C3)
slide27

Professional Development: Research and evidence based; differentiated to address the professional needs of the teacher. (A5-A6)

Early Warning Data Systems: Expand statistical early warning systems based on objective data. (D1)

slide29

Educators

  • Nonprofit organizations
  • Advocacy groups
  • Youth groups
  • Economic groups & Chambers
  • Family/parent groups
  • Faith organizations
  • Foundations & Sponsors

Who else should join us?

slide30

Our Action Plan

On Air – National/local broadcast, TV & radio,

Online – Web, social media, advertising

In the Community – Collaborations & partnerships

Youth Generated Media

Teacher Professional Development

Research

Teacher Town Hall - April 18, 2012

slide33

Content - On Air

  • Public Square - Episodes already aired
    • Improving Graduation Rates in the South Valley
    • The Dropout Crisis
    • Teen Pregnancy
  • New Mexico in Focus short series – Looking at solutions
    • RFK Charter High School
    • Citizen Schools
    • nex+gen High School
    • 11 more segments to produce and broadcast
    • 4 half- hour segments yet to come
slide34

On Air - Media Campaign

  • Ventana
  • My Source Spots on all 4 Channels (Spanish on Vme)
  • Online media - web site and social media

Media buys

  • Radio spots on stations teens listen to English & Spanish
  • Comcast Cable
  • Kasa Fox TV channel 2
slide35

ONLINE

  • Digital Engagement Strategy
  • Aggregate American Graduate content, provide resources to support dropout prevention efforts, accelerate community dialogue.
            • KNME NM PBS Site
              • Local content
              • Local engagement resources
              • National content
              • Youth Media
              • Blogs and forums
      • http://www.knme.org/educate/americangraduate/
slide36

Youth Media Creation

  • Youth Reporters working with the News Hour
  • Youth media projects will be showcased on American Graduate web site.
  • Media Arts Charter School collaboration
  • LAB@Thirteen staff will monitor, assist and provide technical support for youth media projects.
  • What other ways can we get the youth voice in the discussion?
slide38

Some Key Questions:

What stories need to be told?

What does community need to know?

What’s being discussed or not discussed in the commercial media?

What other events or outreach are needed?

What does success look like?

How can this work be measured?

slide39

NEXT STEPS

Are you with us?

How often should we meet?

What kind of structure?

Where should we meet?

Let’s set our next date!

slide40

Thank You!

Laurel Wyckoff, Education and Outreach

American Graduate, New Mexico PBS LearningMedia, Community Engagement, Public Square

277-8296 lwyckoff@knme.org