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Learn How To Optimize Media Buying & Ad Performance Experience Using Power BI

This joint webinar was hosted by Sidharth Parameswaran, Gramener's Senior Lead Data Consultant, and Navya Sri Channamsetty, Gramener's Associate Lead Data Science Engineer.<br><br>This webinar is recommended for brand managers, media buyers, campaign managers, Power BI developers, consultants, and anyone in the media industry. Learn how to analyze advertising and program/ad performance in a variety of ways using Power BI and dashboards.<br><br>Watch this full webinar on: https://info.gramener.com/power-bi-media-buying-ad-performance<br><br>To learn more about Gramener visit: https://gramener.com/

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Learn How To Optimize Media Buying & Ad Performance Experience Using Power BI

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  1. đź‘Ťđź‘Ž Power BI to optimize Media Buying and Ad Performance Experience 13th August 2020 You want data apps that generate insights from data that are meaningful, actionable. Our solutions are recommended by analysts (Gartner, Forrester) and our clients.

  2. What This Webinar is All About Introduction to Media Buying and Ad Performance An Ideal Solution Power BI and its Capabilities - Its Impact on Business Demo on Evaluation of Campaign Performance Business Requirement for Different Media Agencies

  3. Media Buying and AD Performance Media is consumed by audience across demographics through various mediums • TV and Digital contributes a significant portion to the total advertising revenue • The Internet's share in total advertising revenue has grown multiple fold this decade • Online advertising, major contributor, could jump almost threefold in the last five years

  4. services Advertising management is a complex process that involves making many layered decisions including • Developing the advertising strategy • Setting the advertising budget • Determining the target market  • Media Strategy, media planning, message strategy and evaluating campaigns • Setting advertising • objectives

  5. Media Buyers Media buyers are also known as "practitioners in media" They negotiate and purchase audience targeted time and advertising space to convey a Marketing message.

  6. Business Requirement for Different Media Agencies Business Requirement For Different Media Agencies

  7. Business Requirement for Different Media Agencies Media Agencies handle the advertisement plan for the various sectors. All this unstructured data is handled manually in the excel files. There’s also a need to share the progress report with the clients on weekly basis.

  8. Automate Excel Reporting into Interactive BI Storytelling • Create comprehensive campaign reporting platform to tack campaigns • Centralize the entire campaign reporting process • Measure and Keep the Campaign progress on track

  9. An Ideal Solution: An Ideal Solution

  10. An Ideal Solution: The problem statement was divided into three sections A Single product with User access control • Comparison across different Campaigns • Overview in terms of Spends and Campaign • Detailed View • Of Campaigns

  11. Power BI and its Capabilities – Impact on Business Power BI and Its Capabilities – Impact on Business

  12. Power BI and its Capabilities – Impact on Business Power BI • cloud-based business analytics service • create live operational dashboards • Data storytelling on Power BI • Stay connected to your data from anywhere, anytime • Flexibility to connect to multiple datasets to bring all of the relevant data together in one place • Visual analytics at your fingertips with intuitive report authoring LET’S BEGIN THE SESSION

  13. Demo on Evaluation of Campaign Performance

  14. Thank You Sidharth P Navya Sri C Assoc. Lead Data Science Engineer Senior Lead Data Consultant

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