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The Value of a Good Pigment Formula and How to Get it. Larry Frank Vice President Sales and Marketing. Where to Begin?. Start From Scratch. Understanding Pigment Properties. Tinctorial - Hue - Brightness/Dullness - Opacity/Transparency

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the value of a good pigment formula and how to get it
The Value of a Good Pigment Formula and How to Get it.

Larry Frank

Vice President Sales and Marketing

understanding pigment properties
Understanding Pigment Properties
  • Tinctorial - Hue

- Brightness/Dullness

- Opacity/Transparency

- Strength

  • Physical - Dispersibility

- Oil Absorption

(flow and gloss)

  • Chemical - Light Fastness/Weatherfastness

- Solvent Fastness

- Heat Fastness

- Chemical Resistance

drum enamel stds vivid red 105 de 1 5
1. DNA ORANGE 5 17.0%

TOLUIDINE RED 3 (light) 44.0%

TITANIUM DIOXIDE 36.0%

RED IRON OXIDE 3.0%

2. NAPHTHOL RED 112 20.0%

NAPHTHOL RED 170 (BS) 20.0%

YELLOW IRON OXIDE 46.0%

RED IRON OXIDE 14.0%

3. DNA ORANGE 5 24.0%

TOLUIDINE RED 3 (med.) 51.0%

TITANIUM DIOXIDE 10.0%

COPPERAS RED OXIDE 15.0%

4. OPAQUE ORANGE 34 13.0%

NAPHTHOL RED 170 (BS) 27.0%

YELLOW IRON OXIDE 32.0%

RED IRON OXIDE 28.0%

Drum Enamel Stds.Vivid Red 105 (DE< 1.5)
pigment formulation cost at list prices
$5.50

1. DNA ORANGE 5 17.0%

TOLUIDINE RED 3 (light) 44.0%

TITANIUM DIOXIDE 36.0%

RED IRON OXIDE 3.0%

$5.67

2. NAPHTHOL RED 112 20.0%

NAPHTHOL RED 170 (BS) 20.0%

YELLOW IRON OXIDE 46.0%

RED IRON OXIDE 14.0%

$6.58

3. DNA ORANGE 5 24.0%

TOLUIDINE RED 3 (med.) 51.0%

TITANIUM DIOXIDE 10.0%

COPPERAS RED OXIDE 15.0%

$10.05

4.OPAQUE ORANGE 34 13.0%

NAPHTHOL RED 170 (BS) 27.0%

YELLOW IRON OXIDE 32.0%

RED IRON OXIDE 28.0%

Pigment Formulation Cost at List Prices
formula 2 4 have best performance
$5.50

1. DNA ORANGE 5 17.0%

TOLUIDINE RED 3 (light) 44.0%

TITANIUM DIOXIDE 36.0%

RED IRON OXIDE 3.0%

$5.67

2. NAPHTHOL RED 112 20.0%

NAPHTHOL RED 170 (BS) 20.0%

YELLOW IRON OXIDE 46.0%

RED IRON OXIDE 14.0%

$6.58

3. DNA ORANGE 5 24.0%

TOLUIDINE RED 3 (med.) 51.0%

TITANIUM DIOXIDE 10.0%

COPPERAS RED OXIDE 15.0%

$10.05

4.OPAQUE ORANGE 34 13.0%

NAPHTHOL RED 170 (BS) 27.0%

YELLOW IRON OXIDE 32.0%

RED IRON OXIDE 28.0%

Formula 2 & 4 have best performance……
is the formula production friendly
Is the Formula Production Friendly?
  • Dispersion – do you have the capacity to achieve good consistent pigment dispersion of the pigments in the formula?
  • Consider dispersions for hard to grind or small volume high price pigments
  • Consider dispersions for Blacks
keys to success
Keys to Success
  • Talk to your suppliers to best understand your options and potential issues
  • Important that the formulator, the buyer, and production communicate with each other. (price and availability)
  • There is one optimum pigment combination that provides the required performance at the lowest cost
  • Selecting the right pigments for the application will insure the best performance and value!