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Microsoft = R.O.W.Microsoft > GM + Ford + Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + KelloggSource: Business Week data through 5-99
Microsoft = R.O.W. (II)Microsoft >GM + Ford Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + Kellogg + McDonald’s + Bank One + General Mills + American Airlines + United Airlines + + Delta Air Lines + US Airways + Quaker OatsSource: Yastrow Marketing (through 11-23-99)
No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte
Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)
TP2000: A Broken RecordGE Power SystemsAnheuser BuschFitLinxxYellow FreightFidelityTime Inc.
WebTotal ReinventionConsumer ControlSpeedTerror/OpportunityBrand Power/ Communication Imperative
“There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)
Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock
“Steve Ross had a wonderful philosophy: People get fired for not making mistakes.”Bob Pittman
“The coefficient of friction associated with the grunge of business is amazing!”Michael Schrage
RR on Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”
“We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems
“Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec
“You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)
“Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease
“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired
Icon Woman … • Totally turned on by her work! • “It” matters / a WOW Project! • “It” is … COOL! • “It” is … BEAUTIFUL! • She is … in your face! • She is an … adventurer! • She is … CEO of her own life!
Icon Woman … - She is … at least … a little funky! • Her curiosity is … insatiable! • She thinks screwups are … as normal as breathing! • She hangs out with some … seriously rad Dudes! • She is not God. She is not Bionic Woman. She is … determined to make a damned difference!
“Well-behaved women rarely make history.”Anita Borg, Institute for Women and Technology
Icon Woman Meets the Web … • submits resume on the Web • recruited on the Web • hired on the Web • trained on the Web • creates and conducts projects with virtual teams on the Web • manages project and client follow-up on the Web • manages career/reputation-building on the Web
New Economy Advice from The Cluetrain ManifestoRelax!Have a sense of humor!Find your voice and use it!Tell the truth!Don’t panic!Enjoy yourself!Be Brave!Be curious!Play more!Dream always!Listen up!Rap on!
There is no “talent shortage” … if…you are a GPTW**Great Place To Work
“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy
Axiom:Never hire anyone without an aberration in their background.(Find the One Ton Cookie Man!)
Attributes of Those Who “Made” the 10th Grade History Book • Committed! • Determined to make a difference! • Focused! • Passionate! • Irrational about their life’s project! • Ahead of their time / Paradigm busters! • Impatient! / Action Obsessed
Attributes of Those Who “Made” the 10thGrade History Book • Made lots of people mad! • Flouted the chain of command! • Creative / Quirky / Peculiar! / Rebels! / Irreverent! • Masters of improv / Thrive on chaos / Exploit chaos!
Attributes of Those Who “Made” the 10th Grade History Book • Forgiveness > Permission • Bone honest! • Flawed as the dickens! • “In touch” with their followers’ aspirations • Damn good at what they do!
Just Say “No” to “Grout”!Participant: “Don’t you need ‘grout’ between the tiles?”TP:“No!”[med staff, NFL Special Teams,waiters, PFCs, cymbals player, bit parts, waiters]
In the Beginning …“The audit has become a commodity.”Big 5 audit partner to TP