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GMAC Home Services San Francisco 03.29.00
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  1. GMACHome ServicesSan Francisco03.29.00

  2. All Slides Available [NOW] at …tompeters.com

  3. Hen scratches @ 37,000 feet …

  4. Microsoft = R.O.W.Microsoft > GM + Ford + Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + KelloggSource: Business Week data through 5-99

  5. Microsoft = R.O.W. (II)Microsoft >GM + Ford Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + Kellogg + McDonald’s + Bank One + General Mills + American Airlines + United Airlines + + Delta Air Lines + US Airways + Quaker OatsSource: Yastrow Marketing (through 11-23-99)

  6. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

  7. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

  8. 64/24

  9. Goal?

  10. TP2000: A Broken RecordGE Power SystemsAnheuser BuschFitLinxxYellow FreightFidelityTime Inc.

  11. WebTotal ReinventionConsumer ControlSpeedTerror/OpportunityBrand Power/ Communication Imperative

  12. “There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)

  13. “We are in abrawl with no rules.”Paul Allaire

  14. S.A.V.

  15. Forces @ WorkThe Destruction Imperative!

  16. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

  17. “Steve Ross had a wonderful philosophy: People get fired for not making mistakes.”Bob Pittman

  18. C.E.O. to C.D.O.

  19. Brand InsideBrand Org!

  20. And Now the Equivalent …White Collar Revolution!

  21. “The coefficient of friction associated with the grunge of business is amazing!”Michael Schrage

  22. RR on Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

  23. “We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems

  24. Brand InsideBrand Work!

  25. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  26. “You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

  27. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  28. Brand InsideBrand You!

  29. Seminar Y2K/Brand InsideMessage: Distinct … or Extinct!

  30. “If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

  31. Icon Woman … • Totally turned on by her work! • “It” matters / a WOW Project! • “It” is … COOL! • “It” is … BEAUTIFUL! • She is … in your face! • She is an … adventurer! • She is … CEO of her own life!

  32. Icon Woman … - She is … at least … a little funky! • Her curiosity is … insatiable! • She thinks screwups are … as normal as breathing! • She hangs out with some … seriously rad Dudes! • She is not God. She is not Bionic Woman. She is … determined to make a damned difference!

  33. “Well-behaved women rarely make history.”Anita Borg, Institute for Women and Technology

  34. Icon Woman Meets the Web … • submits resume on the Web • recruited on the Web • hired on the Web • trained on the Web • creates and conducts projects with virtual teams on the Web • manages project and client follow-up on the Web • manages career/reputation-building on the Web

  35. New Economy Advice from The Cluetrain ManifestoRelax!Have a sense of humor!Find your voice and use it!Tell the truth!Don’t panic!Enjoy yourself!Be Brave!Be curious!Play more!Dream always!Listen up!Rap on!

  36. What Do I “Do” First?One Minute Excellence!**Thomas Watson

  37. Brand InsideBrand Talent!

  38. Issue Y2KThe Great War for Talent!

  39. There is no “talent shortage” … if…you are a GPTW**Great Place To Work

  40. “Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  41. Axiom:Never hire anyone without an aberration in their background.(Find the One Ton Cookie Man!)

  42. The NAESP …

  43. Attributes of Those Who “Made” the 10th Grade History Book • Committed! • Determined to make a difference! • Focused! • Passionate! • Irrational about their life’s project! • Ahead of their time / Paradigm busters! • Impatient! / Action Obsessed

  44. Attributes of Those Who “Made” the 10thGrade History Book • Made lots of people mad! • Flouted the chain of command! • Creative / Quirky / Peculiar! / Rebels! / Irreverent! • Masters of improv / Thrive on chaos / Exploit chaos!

  45. Attributes of Those Who “Made” the 10th Grade History Book • Forgiveness > Permission • Bone honest! • Flawed as the dickens! • “In touch” with their followers’ aspirations • Damn good at what they do!

  46. Just Say “No” to “Grout”!Participant: “Don’t you need ‘grout’ between the tiles?”TP:“No!”[med staff, NFL Special Teams,waiters, PFCs, cymbals player, bit parts, waiters]

  47. Talent = Brand

  48. Brand Outside=Brand Inside

  49. Brand OutsideContext:No “Commodities”!

  50. In the Beginning …“The audit has become a commodity.”Big 5 audit partner to TP