Persuasion. Getting people to agree with you. Part II: Types of Arguments. Subject. Audience. Text. CONTEXT. LOGOS: Facts about the subject/situation. ETHOS: Character of the writer. PATHOS: Emotions of the audience. Writer. Ethos: character of the writer.
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Getting people to agree with you
Part II: Types of Arguments
Facts about the subject/situation
Character of the writer
Emotions of the audience
Establish your credibility with clear, concise, dispassionate explanations.
Argue against your position.
Make the case for the other side, then use “but” to show potential problems with those arguments.
Argue for your position.
Offer alternative arguments, showing how they are preferable to, or at least less undesirable than, the initial ideas.
Remind the reader of your common ground, and show how your position offers the better path to that ground.
Here’s where you can use a little pathos, if necessary, to “close the deal.”