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eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm. Panel Session. Today’s Panelists. Erik Evans, Assoc. VP & Editor-In-Chief, Bridgepoint Education Kurt Gerdenich, VP & Director, Technology, Cengage Learning 

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Etextbooks and digital content monday may 23 2011 1 45 2 45pm

eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm

Panel Session


Today s panelists
Today’s Panelists

  • Erik Evans, Assoc. VP & Editor-In-Chief, Bridgepoint Education

  • Kurt Gerdenich, VP & Director, Technology, Cengage Learning 

  • James Kourmadas, VP Strategic Marketing  McGraw-Hill Higher Education

  • Matt MacInnis, Founder & CEO, Inkling

  • Moderator: Dr. Mark R. Nelson, CIO & VP, NACS / NACS Media Solutions  [email protected]



E books or digital course materials
E-Books or Digital Course Materials?



Title

Title materials.

Erik Evans, Editor-In-Chief

Bridgepoint Education


  • Digital publishing system for Ashford U. materials.

  • Web, mobile, eReaders – no print books

  • Annotate, print, copy/paste, search

  • ePub, .mobi, PDF, audio book, .TXT

  • Custom organic content

  • Professional editorial team



Cengage learning
Cengage Learning materials.

  • Who we are

  • LIFELONG LEARNING

  • Elementary and high school

  • 2- and 4-year colleges and universities

  • Private/For Profit Colleges

  • Professional Training & Continuing Education

  • RESEARCH

  • Academic

  • School

  • Public

  • Government

  • Annual revenue: $2 billion

  • 5,600 employees

  • Operations in more than 20 countries


Cengage learning product management
Cengage Learning Product Management materials.

  • Who we are

  • Products

  • CourseMate

  • CourseMaster (Aplia, CNOW)

  • Course360

  • MindTap

  • Markets

  • Academic

  • School

  • Library / Reference

  • Global

  • Mission

  • To foster engaging, effective, & measurable teaching and learning experiences that are:

    • Deliverable through customizable collections of content, learning activities, assignments, and apps;

    • Supportable on any device, platform, or social environment;

    • Respective of any need or challenge (accessible).


Mcgraw hill

McGraw-Hill materials.

Jim Kourmadis, VP Strategic Marketing



Study process
Study Process materials.


Facilitated Q&A materials.


Today s panelists1
Today’s Panelists materials.

Thank You For Coming


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