One of the main reason why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time world. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
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Digital media is so pervasive that consumers have
access to information any time and any place they
want it. Gone are the days when the messages
people got about your products or services came
from you and consisted of only what you wanted
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entertainment, news, shopping and social
interaction, and consumers are now exposed not
just to what your company says about your brand,
but what the media, friends, relatives are saying as
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