September Promotion: Your Baby, Your Story from #1 Natural Prenatal Brand † - PowerPoint PPT Presentation

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September Promotion: Your Baby, Your Story from #1 Natural Prenatal Brand † PowerPoint Presentation
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September Promotion: Your Baby, Your Story from #1 Natural Prenatal Brand †

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September Promotion: Your Baby, Your Story from #1 Natural Prenatal Brand †

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  1. September Promotion: Your Baby, Your Story from #1 Natural Prenatal Brand† • Drive Sales with Social Media Sweepstakes: • Build Prenatal end cap; hang a sign • Encourage consumers to post what they would do with winnings to enter • Grand Prize: $5,000 Gift Card • Runner up Prizes:2, $1000.00 Gift Cards • Winners chosen based upon post content • Passive in store samples available • Save $5.00 off any RL prenatal coupons • WIN Store Creative Contest & Giveaway: • Each store receives: Prenatal brochure $5.00 coupons, • custom signage, & sweepstakes information • Prominently display signage using RL assets. • 20 Most creative end caps wins $250 for your team! Consumers Scan QR Code in Store or Visit Rainbow Light® Facebook to Enter Drawing • End Cap Contest Rules: • Minimum 5 case buy-in requirement (must be a combination of featured products) • End caps must remain fully stocked and in place throughout the month • Rainbow Light signage must be prominently displayed • End cap contest photographs must be submitted via email to sandrap@rlns.com by 5 PM PST on September 30th. Store name and number must accompany photo. Winners chosen and prizes awarded in October • Whole Foods = creative end cap + highest % unit increase of featured product. †Spins Scan Data 52 weeks through 3.17.12

  2. September Promotion: Your Baby, Your Story from #1 Natural Prenatal Brand† Product Selection for End caps: Other Rainbow Light Products on Promotion in September: