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SCTE – The Method. Bill Schankel, Director, Member Marketing, Planning and Publications Pam Nobles, Director, Education and Certification Robin Fenton, Director, Chapter Support. SCTE – the vision. Incorporating SCTE into your chapter through Communication Tools & Resources

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SCTE – The Method

Bill Schankel, Director, Member Marketing, Planning and Publications

Pam Nobles, Director, Education and Certification

Robin Fenton, Director, Chapter Support

SCTE – the vision

Incorporating SCTE into your chapter through


Tools & Resources

New Program & Services

Retention & Recruitment

Communication – Before the Meeting Begins

Know your audience

Know the goal of your communication

Craft a clear, concise message

Be redundant in your message

Consistency is Key

Name Recognition

Quality of Service

Messaging for your Meeting

Step 1: The Set Up

Step 2: The Introduction

Step 3: The Value Proposition

Step 4: The Technical Content

Step 5: The Follow Up

Step 1 - The Set Up

First Impressions are Everything


Registration Table


Step 2 – The Introduction

The Who, What and Why of Your Event

The attendee needs to know who they are listening to, what they are going to do and why they need to be there

Start with a welcome to your attendees

Who: Give the name of your SCTE Chapter and your officers

What: Describe the event, with a brief outline of what will be happening during the day

Why: Explain the importance of this event and why your SCTE chapter is offering this type of technical training

Step 3 – The Value Proposition

Validate the Value of Your Chapter and SCTE

Your Chapter is their local connection to technical resources for the industry

Highlight upcoming Chapter events

Showcase experts within the chapter

SCTE membership provides technical resources

LiveLearning, Certifications, Bookstore materials, Tech Tips

$68 is a minimal investment for the return you will get professionally and personally

scte value statements
SCTE Value Statements
  • Certifications
    • Showcase Technical Know-how
  • Live Learning
    • Free one-hour technical web-based session
  • Tech Tips
    • Quick-hitting engineering information
  • SCTE Foundation
    • Money for training and education
  • Implication Papers
    • Overview of new technology and the impact on each level of the network
  • Primers
    • A short explanation of a new technology explained in a multimedia format
  • Your Chapter
    • Always emphasize the importance of your chapter
Step 4 – The Technical Content

Actively participate in SCTE Professional Development and Certification Program Promotion

Step 5 – The Follow Up

The event is only the beginning

Thank the attendee for taking part

Provide them with a take away – SCTE brochure, flyer, or promotional item

Add their information to your mailing list and continue to reach out to these individuals with announcements about upcoming meetings

Tools & Resources

SCTE has the Tools to make your job simple

The following items are readily available for your chapter to utilize when communicating your messages:

Chapter Websites

Newsletter Template

Communication Toolkit

Event flyers, registration forms, applications

SCTE Video


SCTE Marketing Materials

SCTE Promotional Items

benefits of ipv6
Benefits of IPv6
  • New Header
  • Header Extensions
  • Anycast
  • NAT
  • Addressability
Designed to help cable system operators leverage the financial and environmental advantages of implementing “green” strategies.

SEMI will target key areas:

Energy management processes and products that can reduce current operational costs

Renewable energy technologies that can benefit operators with ROIs of three-to-seven years

Recycling and recovery techniques that can minimize the disposal effects of outdated equipment.


SCTE is working hard to expand its reach

SCTE is partnering with industry leaders to create content

CommScope – Drop Installation Fundamentals

Spirent – Implication Papers

SCTE is partnering with industry associations to create awareness

American Cable Association (ACA)



4.5 hour course focused on broadband installation and troubleshooting.

Course covers approximately 30% of Broadband Premises Installer (BPI) certification.

Course is currently full for 2010 but we are adding interested chapters to a waitlist.


Retaining your _____________:




Member Recruitment Campaign

SCTE is proud to announce a new membership recruitment


Campaign Timeline: April 15 to August 31, 2010

Campaign Logistics: The SCTE Chapter that recruits the most members during this time frame wins. A first, second and third prize will be awarded

Campaign Reward: The winning Chapter will receive recognition at SCTE Cable-Tec Expo® 2010, a trophy and a feature at

See the handout for further details