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Physical Distribution. Distribution is Place in the 4 P's of Marketing. 1.9\%. 1.3\%. 4\%. 5.6\%. 87.1\%. Definition. Physical Distribution ~ all the activities that help to ensure that the right amount of product is delivered to the right place at the right time .

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physical distribution

Physical Distribution

Distribution is Place

in the 4 P's of Marketing

definition
1.9%

1.3%

4%

5.6%

87.1%

Definition
  • Physical Distribution ~ all the activities that help to ensure that the right amount of product is delivered to the right place at the right time.
    • Also known as logistics
types of transportation systems
Types of Transportation Systems
  • Trucking
    • Most frequently used
    • Usually used for local deliveries
    • Advantages: convenient, fast
    • Disadvantages: traffic jams, weather
  • Railroad
    • Traditionally used for heavy, bulky equipment
      • Ton-mile: movement of one ton (2,000 lbs) of freight one mile
    • Advantages: low costs
    • Disadvantages: not as much access as other ways
transportation systems continued
Transportation Systems - continued
  • Marine Shipping - Waterways
    • Oldest method used; usually agricultural products
    • Advantages: inexpensive
    • Disadvantages: slow
  • Air Cargo Services
    • Advantages: fast
    • Disadvantages: can be expensive
transportation systems continued1
Transportation Systems - continued
  • Pipelines
    • Usually owned by companies using them
    • Advantages: speed
    • Disadvantages: cost
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