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M4U1

M4U1. Advertising. Reading (Ⅰ). Sun Yi Xuzhou Senior School. M4U1. Advertising. Reading (Ⅰ). Sun Yi Xuzhou Senior School. Brainstorm. Just do it. Advertisements. Learning objectives. 1. To understand the reading strategy 2. To get a better understanding of advertisements

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M4U1

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  1. M4U1 Advertising Reading (Ⅰ) Sun Yi Xuzhou Senior School

  2. M4U1 Advertising Reading (Ⅰ) Sun Yi Xuzhou Senior School

  3. Brainstorm Just do it.

  4. Advertisements

  5. Learning objectives • 1. To understand the reading strategy • 2. To get a better understanding of advertisements • 3. To be smart about advertisements

  6. Fast reading: structure of the whole passage Topic Advertisements What is an advertisement? Does an advertisement tell people the complete truth? Supporting details Public service advertisements When it comes to advertisements, we must all use our intelligence and not be a slave to them! Conclusion

  7. Topic Expository writing （说明文） Supporting details Conclusion

  8. Careful reading Body part 1 What is an advertisement ? Read the second paragraph aloud, and design your own questions.

  9. Fill in the form Charged To advertise a product or service Both of them can be found everywhere, and they all use attractive pictures and clever language. For free To educate people

  10. Body part 2 Does an advertisement tell people the complete truth? Even if an ad does not lie, it does not mean it is altogether innocent. Topic Two examples Supporting details We must not fall for this kind of trick! Conclusion

  11. Body part 3 Take paragraph 3 as an example, try to analyze paragraph four.

  12. Body part 3 Public service advertisements Topic PSAs aim to teach us and help us lead better lives. examples Supporting details Deal with widespread social concerns. Educate people about public service projects Teach us how to live healthy lives. Conclusion All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.

  13. What do you think of these ads?

  14. easy to understand clearly expressed creative A good advertisement attractive informative effective impressive persuasive (有说服力的)

  15. Design a commercial ad or a PSA. References:for PSA, you can design something for our school (protect grass; save water; respect teachers…) Group work--designing

  16. Show time

  17. Reflection

  18. Homework 1. Finish the related exercises. 2. List the difficult language points on your notebook.

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