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Manning School of Business. Session05: PEST(EL) Analysis (continued). Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45. Today. Have purchased book and read chapter 3: sections 1 &2. Attendance

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session05 pest el analysis continued

Manning School of Business

Session05:PEST(EL) Analysis (continued)

Dr. Mark H. Mortensen

66.490.211 and 212

Tues &Thurs 2:00 to 3:15

3:30 to 4:45

today
Today

Have purchased book and read chapter 3: sections 1 &2

  • Attendance
  • Discussion on PEST(EL) analysis of external environment (continued)
  • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
  • Group decision - Pick two of the following: lectures, material discussion, group workshops
  • Remind everyone to buy case studies
strategic management process environmental scanning
Strategic Management Process: Environmental Scanning

Assumptions

Constraints

Truisms

TOOLS

PEST(EL) analysis

Porter 5-Forces model

Company positioning chart

Product positioning charts

BCG product matrix

GE product matrix

Core competency analysis

Value chain analysis

Bowman’s Strategy Clock

pest el analysis
PEST(EL) Analysis

Technological

  • Regulations on technology transfer
  • Energy availability & cost
  • Natural resource availability
  • Transportation network
  • Skill level of workforce
  • Patent-trademark protection
  • Internet availability
  • Telecommunications infrastructure
pest el analysis1
PEST(EL) Analysis

Environmental and Legal

  • Social desire for “green”
  • Global warming issues
  • Environmental laws
  • Carbon footprint trading
pest el form
PEST(EL) Form
  • Brainstorm the relevant factors that apply to the market, using the form.
  • Identify the information that applies to these factors.
  • Draw conclusions from this information.
today1
Today
  • Attendance
  • Discussion on PEST(EL) analysis of external environment (continued)
  • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
  • Group decision - Pick two of the following: lectures, material discussion, group workshops
  • Remind everyone to buy case studies
pest el form1
PEST(EL) Form
  • Brainstorm the relevant factors that apply to the market, using the form.
  • Identify the information that applies to these factors.
  • Draw conclusions from this information.
today2
Today
  • Attendance
  • Discussion on PEST(EL) analysis of external environment (continued)
  • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
  • Group decision - Pick two of the following: lectures, material discussion, group workshops
  • Remind everyone to buy case studies
group workshop pick 2
Group Workshop: Pick 2
  • We do not have time to do all three of the elements in class:
    • Lecture or reading of the chapters to gain a basic understanding of the concepts.
    • Discussion of the concepts and how to apply them to the real world.
    • Group workshops to practice applying the concepts.
  • We have time to cover two of the three.
  • Which two do you want me to cover in class?
  • The third you will have to do on your own.
  • Discuss in your groups and then we’ll take a vote. Each company gets two votes.
the three options
The three options:
  • Spoon Feed Approach: Lecture, Discussion, (Workshop)
    • Plus: easiest for you and me; conventional way of teaching
    • Minus: boring; will not get as much understanding out of the course; take home exam will be very difficult to do since it measures mastery
  • Mastery Approach: (Lecture), Discussion, Workshop
    • Plus: most interesting and informative for all; take home will be easier to do since have practiced implementing the tools and concepts
    • Minus: More work for me; you will have to read the textbook
  • Tools Approach: Lecture, (Discussion), Workshop
    • Plus: second easiest for me and you
    • Minus: will be a lot of confusion in the workshops; you will miss a lot of information and rules of thumb about real-world business
today3
Today
  • Attendance
  • Discussion on PEST(EL) analysis of external environment (continued)
  • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
  • Group decision - Pick two of the following: lectures, material discussion, group workshops
  • Buy case studies
  • Read chapter 3: Section 3 on Porter 5 Forces