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Market Visit Summary December 2007 for Sleepwell Flexi Puf & Flexi Coir Mattresses

Summary of marketing goal setting meeting and market visits by HOS and HOM in North, East, West, and South zones. Includes advertising, branding, and complaints analysis for Sleepwell Flexi Puf and Flexi Coir mattresses. Comparison of sales data.

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Market Visit Summary December 2007 for Sleepwell Flexi Puf & Flexi Coir Mattresses

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Presentation Transcript

  1. Group Goal Setting Meeting - Marketing

  2. SUMMARY

  3. NORTH

  4. EAST

  5. WEST

  6. SOUTH

  7. Market Visit by HOS/MDecember’ 2007 • Mr. A.Srivastava - North : days. • Mr. Debdoot Roy – East: 29 days. • HOS – West Zone : NA • HOS – South Zone : 26 days. • HOM – Corporate : 4 days

  8. Advertising & Branding (November 2007)

  9. Other Activities

  10. BOP - Delta Comparison of Sales - Delta • % share in total SW Flexi Puf Mattress : 4 % • % share in Puf Covered Mattress Sales : 7 %

  11. Helpline : December’ 07

  12. Complaints Analysis Sleepwell Flexi Puf

  13. Flexi Puf

  14. Analysis of Complaints Zone Wise

  15. Product wise Complaint

  16. Flexi Puf - Trend (Per Million)

  17. Complaints Analysis Sleepwell Flexi Coir

  18. Flexi Coir

  19. Analysis of Complaints Zone Wise

  20. Product wise Complaint

  21. Flexi Coir - Trend (Per Million)

  22. THANK YOU

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