Why ChatGPT and AI Are Messing Up Your Business Hours—and What You Can Do About

1. Let’s be honest: if you’ve ever searched for “business hours near me” on ChatGPT or Perplexity, you probably noticed some glaring inaccuracies. “Closed on Sundays”? “Open 24/7”? “No credit card required” — wait, what? These AI assistants—and yes, even Google’s shiny new AI Overviews—sometimes get your business score.faii.ai info wrong, and it’s more than just a minor inconvenience. It’s a brand perception nightmare. The AI Wild West: Why Your Business Hours Are Wrong on ChatGPT and Friends Here’s the cold hard truth: AI models like ChatGPT don’t pull their answers from a live, verified database of business hours. Instead, they generate responses based on patterns in the data they've been trained on—which could be outdated websites, third- party aggregators, or even user-submitted misinformation. The consequence? “ChatGPT wrong info” about your core business details is frustratingly common. You see the problem here, right? AI's propensity to hallucinate or rely on stale data means your customers get led astray. ai visibility score And unlike Google’s traditional search results where businesses can claim and update their profiles, AI models are still playing catch-up in real-time accuracy. Why Focusing Only on the “10 Blue Links” is a Dead End Ever wonder why your rankings are up but traffic is down? The answer lies in the evolving search ecosystem. For years, marketers obsessed over squeezing into those 10 blue links on Google’s first page. But in 2024, that’s dog bites man. Who clicks on page 2 now? AI recommendations and chatbots are surfacing answers right off the page — or even off Google’s search entirely. Focusing on classic SEO metrics and forgetting AI-driven channels means missing your audience where they increasingly live. Tools that spit out rankings without showing how your brand is represented in AI-powered answers? Vanity metrics. They don’t show the full picture of visibility or trust. Monitoring Brand Perception Across Multiple AI Platforms Google AI Overviews, ChatGPT, Perplexity—these aren’t just different tools; they’re different “conversational touchpoints” your potential customers use. Each interprets and delivers information uniquely, with varying degrees of accuracy and nuance. Ignoring brand perception on one means risking damage to your reputation on all. For example, if ChatGPT tells someone your business closes early on weekends while Google AI Overviews says otherwise, customers get confused—leading to distrust and lost sales. So what’s the alternative? You need a strategy to monitor and correct misinformation across multiple AI platforms proactively. Steps to Monitor AI Accuracy:

2. Regular AI queries: Act like a customer and ask ChatGPT, Perplexity, and Google AI Overviews about your business hours and key info. Set up alerts: Use social listening and brand monitoring tools tailored to pick up AI answer discrepancies. Audit third-party data sources: Ensure platforms feeding AI—like Yelp, TripAdvisor, or niche directories— have your latest information. The Inadequacy of Traditional SEO Tools in the AI Era If you’re still relying on conventional SEO tools to manage your online presence, you’re missing out. These tools excel at keyword rankings and backlinks but fall short on monitoring or influencing AI-powered answers. Why? Because AI doesn’t solely fetch links; it synthesizes and “answers” based on aggregated, sometimes conflicting data. You need tools capable of analyzing AI-generated content and identifying inaccuracies—not just SERP positions. Think of it this way: traditional SEO tools are like old-school radar detecting ships in the fog. But AI-powered search is now like satellite aerial imagery—you need new tech to see it clearly. Automated Content Creation to Fill Visibility Gaps One of the best ways to combat misinformation spread by AI is flooding the data ecosystem with verified, consistent content. This includes updating your website, your profiles on all aggregators, and your presence on social platforms with laser-accurate business info. Automated content creation tools powered by AI (no irony lost here) can help you scale this process. From generating location pages, updating FAQs, or dynamically publishing event hours, this approach ensures consistent messaging across the web. Key benefits: Consistency: Maintains accurate info across platforms feeding AI models. Freshness: Regular updates help AI prioritize your verified data over stale info. Coverage: Expands your footprint in the often overlooked long-tail queries AI loves. How to Correct AI Misinformation About Your Business Ultimately, the question on every marketer’s mind is: How to correct AI? Here’s a practical playbook: Claim and update your Google Business Profile. Google is still the foundation. No credit card required, it’s free, and it feeds much of the data AI scrapes. Audit and update third-party listings. Platforms feeding AI with your data must be accurate. Use ChatGPT and Perplexity to identify wrong info. Ask them direct questions about your business hours and note discrepancies. Feed corrections to AI training datasets when possible. Some platforms have feedback options—use them. Publish authoritative content

3. on your site and syndicate. FAQs, blog posts, and structured data markups help AI bots crawl and trust your info. Invest in AI monitoring tools. Tools designed to scan AI outputs and deliver actionable alerts. Wrap Up: Stop Chasing Rankings, Start Managing AI Perception The game has changed. You can’t just optimize for the 10 blue links and hope for the best anymore. ChatGPT wrong info about business hours—and countless other inaccuracies—is symptomatic of a bigger problem: brands aren’t managing their presence across AI-powered channels. If your business info is wrong on AI, your customers lose trust, and lost trust means lost revenue. The solution? Embrace new tools, automate content updates, and monitor AI answers. If you don’t, you risk being invisible—or worse—in the AI-driven digital marketplace. It’s time to get real about how AI reshapes search. Stop playing defense and start owning your narrative across every AI platform you care about.