Why Do GoHighLevel Emails Get Marked as Spam & How to Avoid It

1. Why Do GoHighLevel Emails Get Marked as Spam & How to Avoid It Are you having issues with GoHighLevel emails being marked as spam? Emails are one of the most powerful mediums for businesses to communicate with their clients. It's a direct line for engagement, updates, offers, and feedback. But what happens when your emails don’t land in the inbox at all? Understanding why this happens is important—but learning how to fix it is even more crucial. In this blog, we'll explore the common reasons GoHighLevel emails get marked as spam, and how you (or your GoHighLevel Virtual Assistant) can avoid it and improve your email deliverability. Table of Content Introduction Why Do GoHighLevel Emails Get Marked as Spam? – Poor Email List Quality – Absence of Authentication (SPF, DKIM, DMARC) – Spam Complaint Rate is too High – Deceptive Subject Lines – Sending Too Much Mail Too Soon GoHighLevel Email Deliverability Best Practices – Warm Up Your Domain Before Sending Large Amounts of Emails – Refrain from Using Spam Trigger Words – Double Opt-In for Subscribers – Clean Your Email List Periodically

2. – Test and Track Email Performance Conclusion Why Do GoHighLevel Emails Get Marked as Spam? There are several reasons your GoHighLevel emails may be flagged by spam filters. Identifying these issues early helps you (or your GHL VA) take corrective measures and improve your campaign performance. 1. Poor Email List Quality Some of the most frequent causes of emails landing in the spam folder include the utilization of low-value or outdated email lists. If your email contains invalid or inactive addresses, this will likely have a higher bounce rate. Also, emailing users who chose not to be mailed via email provides a better likelihood of email spamming in their spam box. Therefore, use a verified clean email list in order to avoid these issues. 2. Non-Authentication (SPF, DKIM, DMARC) Authentication through emails is required for correct delivery of emails. Further, without correct authentication protocols such as SPF, DKIM, and DMARC, your email service providers of your email businesses might label your emails as spam. Thus, installing these protocols and sending mail through them is the best possible choice for your emails to be labeled as authentic. 3. High Spam Complaint Rate If recipients continually flag your GoHighLevel messages as spam, email providers will mark your emails. Irrelevant content or emailing too often are the most usual causes of complaint. Always provide valuable content and enable users to easily unsubscribe in case they want to stop receiving emails.

3. 4. Deceptive Subject Lines One of the many reasons that are impacting your email performance in the long term is using deceptive or clickbait subject lines. Thus, if your subject line is not what the content of your email body is, then it can be extremely detrimental to your email performance. Thus, always use genuine and truthful subject lines that represent the content of your email, representing what you sell and stand for. 5. Sending too Many Emails too Quickly Sending too many emails at once will have spam filters triggered. This is particularly the case when sending out of a new domain for the first time. Email providers consider sudden surges in email activity as suspicious activity. You should send your email campaigns sequentially in order to keep a healthy sender reputation. Best Practices for GoHighLevel Email Deliverability By following these best practices, you are able to increase the likelihood that your GoHighLevel emails make it to the inbox rather than the spam folder. 1. Warm Up Your Domain Before Sending Bulk Emails When using a new domain, it is essential to warm it up gradually. Start by sending small batches of emails to engaged contacts. Increase the volume over time to build a positive sender reputation. This approach helps email providers recognize your domain as trustworthy. 2. Avoid Using Spam/Trigger Words Some words and phrases trigger the spam filters. "Free," "guarantee," and "urgent" are popular such triggers. Never use these three words too repetitively within your subject headings and email message content. Practice simple and formal words instead. 3. Offer Double Opt-In for Subscribers

4. Double opt-in is the approach to cut down on complaints regarding spam. Through this methodology, the subscribers are required to authenticate their e-mails prior to getting e-mails. This ensures that individuals really wish to get emails from your side and minimizes the probability of emails landing in the spam box. 4. Periodically Clean Your Email List A clean list ensures a good sender reputation. Periodically delete invalid email addresses, dormant subscribers, and non-responders. Doing so minimizes the bounce rate and maximizes deliverability. 5. Test and Monitor Email Performance Test your GoHighLevel emails regularly before sending out bulk campaigns. Employ spam score-checking tools and ensure formatting. Keep an eye on key indicators such as open rates, click-through rates, and spam complaints. Examining these metrics informs you of issues to correct them in time. Conclusion If your GoHighLevel emails keep landing in spam, it’s not the end of the world—but it is a sign to reevaluate your email strategy. Maintaining a clean list, authenticating your domain, writing honest subject lines, and monitoring performance are all critical. The best part? You don’t have to do it alone. A GoHighLevel Virtual Assistant (GHL VA) can help automate, monitor, and improve every part of your email process—so your messages reach the inbox where they belong. Take control of your deliverability today. Your clients are waiting in their inbox—not their spam folder.