Why Switch to Local Search? • Local search marketing helps people reach your business when they search for related terms on the Internet. • Almost everyone today uses the web to look for a service, shop, perform market research and identify the company they wish to deal with. • It is a form of direct marketing; your promotional material reaches out to real potential customers who are already making an effort to find you. • It’s a completely free process and no search engine requires payment to register your business with them. • Small businesses do not have enough budget for advertising, so LSM is a very cost-effective way to increase your brand awareness and recognition online.
Local Search Stats • Every month 60% of customers use Google to find local businesses. • About 77% of online activity is related to local contents. • There are about 80 million smartphone users in the US. • About 45% of all Google Maps traffic is from mobile phones. • 60% of local searches result in purchases.
Accelerate Your Local Success • Submit and optimize your website to Goggles Places, Yahoo! Local and Bing Local. • Get listed, claim your listing and update your business information on leading local directories. • Submit your profile on local business listing websites, like Super Pages, Yellow Pages and Yelp. • Write reviews on Google Places, Yahoo! Local, Bing Local and local business sites. • Create PowerPoint presentations and videos. • Optimize your website for local keywords. • Discover your local social networks. • Use Flickr and Picasa for photos of your business.
How to Attract Local Customers • Creative content on your website. • Local search engine listings. • Promote your newsletter. • Use relevant social networks. • Upload and spread YouTube videos. • Run a poll. • Respond to customers’ questions ASAP. • Gather customer testimonials and photos.
Basics of Google Places • Go to http://www.google.com/places/ to create your business listing. • Fill in your company’s basic information, including company name, street address and telephone number. • Include a link back to your website. • Write your business description and include keywords. • Ensure all your information is correct.
Basics of Bing Local • Go to https://ssl.bing.com/listings/ListingCenter.aspx to create your business listing. • Fill in your company’s basic information. • Make sure to include your business specialties (products and services). • Include your website. • Fill in your business details, including business description and company tagline.
Promote Your Local Business: Facebook • Claim your business on Facebook Places. • Complete the profile page with address and phone number. • Post photos and videos. • Set up a fan page for your business. • Connect with people, especially people in your area. • Post relevant content. • Engage with and respond to your Fans.
Promote Your Local Business: Twitter • Twitter helps you cater to your specific location and find prospective customers with the advanced search. • Let your customers know that you also use Twitter for communication, updates and special promotions. • Connect with industry influencers and build your brand. • Tweet about events and business updates.
Building Relationship With Trust • Understand the true purpose of marketing. • Identify and build your brand. • Find and tap into what customers want. • Understand what customers are actually paying for. • Word-of-mouth marketing isn't new. Give people a reason to talk about you. • Technology is not enough. Find the right balance of online and traditional marketing strategies. • Be transparent.
Your Business Future • Search Results Rankings • E-Commerce • Social Networks • Go Mobile
Let’s grab the marketplace from multiple positions and increase our success, influence & bottom-line.