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Local Search Marketing Solutions - PowerPoint PPT Presentation


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Having an online presence is becoming a necessity for every company which wishes to survive the competition of the modern day business world.

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Presentation Transcript
why switch to local search
Why Switch to Local Search?
  • Local search marketing helps people reach your business when they search for related terms on the Internet.
  • Almost everyone today uses the web to look for a service, shop, perform market research and identify the company they wish to deal with.
  • It is a form of direct marketing; your promotional material reaches out to real potential customers who are already making an effort to find you.
  • It’s a completely free process and no search engine requires payment to register your business with them.
  • Small businesses do not have enough budget for advertising, so LSM is a very cost-effective way to increase your brand awareness and recognition online.
local search stats
Local Search Stats
  • Every month 60% of customers use Google to find local businesses.
  • About 77% of online activity is related to local contents.
  • There are about 80 million smartphone users in the US.
  • About 45% of all Google Maps traffic is from mobile phones.
  • 60% of local searches result in purchases.
accelerate your local success
Accelerate Your Local Success
  • Submit and optimize your website to Goggles Places, Yahoo! Local and Bing Local.
  • Get listed, claim your listing and update your business information on leading local directories.
  • Submit your profile on local business listing websites, like Super Pages, Yellow Pages and Yelp.
  • Write reviews on Google Places, Yahoo! Local, Bing Local and local business sites.
  • Create PowerPoint presentations and videos.
  • Optimize your website for local keywords.
  • Discover your local social networks.
  • Use Flickr and Picasa for photos of your business.
how to attract local customers
How to Attract Local Customers
  • Creative content on your website.
  • Local search engine listings.
  • Promote your newsletter.
  • Use relevant social networks.
  • Upload and spread YouTube videos.
  • Run a poll.
  • Respond to customers’ questions ASAP.
  • Gather customer testimonials and photos.
basics of google places
Basics of Google Places
  • Go to http://www.google.com/places/ to create your business listing.
  • Fill in your company’s basic information, including company name, street address and telephone number.
  • Include a link back to your website.
  • Write your business description and include keywords.
  • Ensure all your information is correct.
basics of bing local
Basics of Bing Local
  • Go to https://ssl.bing.com/listings/ListingCenter.aspx to create your business listing.
  • Fill in your company’s basic information.
  • Make sure to include your business specialties (products and services).
  • Include your website.
  • Fill in your business details, including business description and company tagline.
promote your local business facebook
Promote Your Local Business: Facebook
  • Claim your business on Facebook Places.
  • Complete the profile page with address and phone number.
  • Post photos and videos.
  • Set up a fan page for your business.
  • Connect with people, especially people in your area.
  • Post relevant content.
  • Engage with and respond to your Fans.
promote your local business twitter
Promote Your Local Business: Twitter
  • Twitter helps you cater to your specific location and find prospective customers with the advanced search.
  • Let your customers know that you also use Twitter for communication, updates and special promotions.
  • Connect with industry influencers and build your brand.
  • Tweet about events and business updates.
building relationship with trust
Building Relationship With Trust
  • Understand the true purpose of marketing.
  • Identify and build your brand.
  • Find and tap into what customers want.
  • Understand what customers are actually paying for.
  • Word-of-mouth marketing isn't new. Give people a reason to talk about you.
  • Technology is not enough. Find the right balance of online and traditional marketing strategies.
  • Be transparent.
your business future
Your Business Future
  • Search Results Rankings
  • E-Commerce
  • Social Networks
  • Go Mobile
let s grab the marketplace from multiple positions and increase our success influence bottom line
Let’s grab the marketplace from multiple positions and increase our success, influence & bottom-line.