250 likes | 253 Views
Utrecht Attractive and Accessible: Focus on the User ECOMM 2014, Mark Degenkamp, City of Utrecht. 1. Content. Why a new approach Utrecht Attractive and Accessbile Action plan “Focus on the User” Public space Mobility management Lessons learnt. Why a new approach?. Utrecht.
E N D
Utrecht Attractive and Accessible: Focus on the User ECOMM 2014, Mark Degenkamp, City of Utrecht 1
Content Why a new approach Utrecht Attractive and Accessbile Action plan “Focus on the User” Public space Mobility management Lessons learnt
New approach:Mobility and urban space planUtrecht Attractive and Accessible
Focus on quality = combiningmobility and public space Mobility Space Network structure Building programme Design Use and Maintenance
User and public space choices translate into network choices
But always with starting point:Focus on the user (main choice #1) Rebuild the city to stimulate the preferred behavior Customer made approach on Lifestyles (mobility management) and business preferences (logistics) Joint responsibility of city council, citizens and companies
Action Plan “Focus on the User”Mobility Management and Public Space
Focus on the user: Inspiration #1: freight transport
Focus on the user: Inspiration #2: SEGMENT ww.reisstijltest.nl
Mobility Management:client and choice oriented • User first, not the solution • Users decide, but choice has a “price” • Link to attitudes and beliefs • City supports users in smart choices www.reisstijltest.nl
Mobility management:area based approach • Link to local issues, higher acceptance • Combined efforts, visible effect • Successes: business sites, schools
Mobility Mamangement:User focus = positive Stimulate and reward • Positivemessages • Try-outs / pilots • Subsidies forgoodinitiatives
Quality of Urban Spaces: pilots Designs that lead to: • Smarter mobility choices • Changed traffic behaviour • More place to “stay”
Lessons learnt from a user-oriented SUMP in Utrecht • Sustainability and accessibility vswellbeing and happiness • Way of working even more important • Learn to work with uncertainty • Don’t focus on bricks • Start SUMP with public space and mobility management