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Understanding the Issue

Explore reasons to understand the issue: recruit allies, know opponents, win arguments, plan strategies. Learn how people form opinions, feel about change, and community impact. Research through libraries, web, experts. Gather info from media archives, city hall, business reports. Understand citizens through interviews, surveys, focus groups, discussions.

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Understanding the Issue

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  1. Understanding the Issue

  2. Why is it important to understandthe issue? • To recruit allies • To understand opponents • To win arguments • To plan strategy

  3. What do you need to know? • How people made up their minds about the issue • How they feel about change • How the issue divides or links the community

  4. How do you research your issue? • Libraries • The web • Expert assistance

  5. Where can you gather informationabout the issue in your community? • Media archives • City hall archives • Business reports

  6. How can you find out how ordinary citizens feel? • Interviews with community leaders • Surveys • Focus groups • Guided discussions

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