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Sample PPT on Promotion and Advertising by Global Assignment Help

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Global Assignment Help provides free samples on \'Promotion and Advertising\' by our experts writer. For more info visit: https://www.globalassignmenthelp.com/

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Presentation Transcript
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Global Assignment Help

PROMOTION

AND

ADVERTISING

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Below the line marketing techniques

Below-the-line marketing technique includes use of marketing techniques that help in reaching the prospective customers directly. They further assist in brand building and using it in boosting the sales of organization.

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Techniques of below the line marketing

Public relation

Direct marketing

Internet

Events

Loyalty programs

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Integrated promotional strategy for Westfield-Stratford Complex

The integrated promotional strategy will enable marketers of complex in using combination of various promotional techniques. Further, they can use combination of below-the-line techniques to enhance customer base. In this respect, management of complex can organize various fashion shows, entertainment events that will induce prospective customers to visit the complex. For this aspect, it can directly mail to existing customers and inform them about such programs. However, to attract new customers, Westfield complex can take help of social media platform. Therefore, pages in the name of brand, side banners and social groups can be formed on popular sites like Facebook, Twitter etc.

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M Marketing

It involve use of wireless instruments like mobile phones for offering products and services. It is most impelling method at present as it is cheap and convenient method. In this respect, Westfield complex can design attractive cellular phone application which will enable customers to make instant buying of offering within their comfort zones. Therefore, customers can avail the products easily with negligible efforts. This will help in encouraging the sales of company.

Toll Free No. +44 203 3555 345

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Promotional Plan
  • It iis an effective approach that will assist in enhancing the footfalls of individuals in the complex. It will help in improving the dropping sales and poor performance of complex in market. Therefore, to design impelling promotional plan, complex require to consider following aspects.
  • Analyzing the situation
  • Framing objectives
  • Developing a promotional plan
  • Implementing the plan
  • Follow up of plan
  • Toll Free No. +44 203 3555 345

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SMART Strategy

Various effective promotional techniques can be combined to develop SMART marketing strategy. Therefore, various modern and traditional techniques can be integrated by adopting SMART approach.

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Objectives
  • To increase the customer visit to Westfield complex upto 20% by April, 2016.
  • To enhance the sales upto 15%.
  • To reach more than 20% of consumers using new mobile applications, till March 2016.
  • To enhance the consumer base by 25% by using direct and indirect marketing channels upto June, 2016.
  • Toll Free No. +44 203 3555 345

Mail Us: [email protected]

Global Assignment Help is one stop place for best assignment writing at an affordable price.

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Techniques to evaluate the success of marketing campaign

The effectiveness of marketing campaigns can be measured from following modes

Profit

Sales

Footfalls

Feedbacks

Toll Free No. +44 203 3555 345

Mail Us: [email protected]

Global Assignment Help is one stop place for best assignment writing at an affordable price.

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Toll Free No. +44 203 3555 345

Mail Us: [email protected]

Global Assignment Help is one stop place for best assignment writing at an affordable price.

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