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OOH Advertising For News India 18 News India 18, the Hindi News Channel, from Network 18 group has launched outdoor campaign with India’s smartest OOH agency- Global Advertisers. To promote this new channel, the group has rolled out the quirky campaign “tikhibehas, sidheJawab”. The agency, Global Advertisers has engaged its premium hoardings for this campaign. Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team provided hoardings at dense market areas of Mumbai." Through news, views, analyses and interactivity, NEWS INDIA 18 provides viewers with a composite unbiased picture of the nation and the world.