1 / 10

Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014

Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014 (Developed and Presented by Bill Brennan. Developing Your Personal-Professional-Brand. Threats. Opportunities. Strengths. Weaknesses. Recognition or Utilization. Aspirations. Growth.

glenna
Download Presentation

Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014 (Developed and Presented by Bill Brennan

  2. Developing Your Personal-Professional-Brand Threats Opportunities Strengths Weaknesses Recognition or Utilization Aspirations Growth Where have you grown? Where do you want to grow? Where do I have skills that are not being recognized or utilized? Communication How can I demonstrate or communicate this within the organization?

  3. Company or Organizational Brands Steve Jobs: https://www.youtube.com/watch?v=keCwRdbwNQY

  4. Looking Back Down the Fairway (an Executive’s story) How do we get things going here? (29 years old)

  5. The Development & Delivery of Value Creating the “value” Communicating the “value” Delivering the “value” Identifying the “value”

  6. James Frey: • http://www.oprah.com/oprahshow/James-Frey-on-Originally-Shopping-His-Book-as-a-Novel-Video

  7. EXERCISE

  8. Build and Maintain Your Brand • Recognize and focus on yourself (& your organization) as a brand • Strong first impression – • Deliver results (consistently) – • Focus on Personal-Professional Growth (skill development) – • Develop a “plan” each year • Monitor – social media • Develop & manage relationships • Evaluate “your brand” on a regular basis (quarterly) – • Re-Brand if needed • Take the long view

  9. BILL BRENNAN Senior Associate 312 Mendoza College of Business University of Notre Dame Telephone: (574) 631-2890 Cell: (574) 300-9671 E-mail: Brennan.50@nd.edu

More Related