Public Outreach Update. 2009 Coordinators’ Briefings Public Affairs Office Virginia Department of Emergency Management. 2009 Strategic Outreach Plan. 2008 research revealed major misperception – people think they are ready, but they are not: Perception vs. Reality 54% feel prepared
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2009 Coordinators’ Briefings
Public Affairs Office
Virginia Department of Emergency Management
2008 research revealed major misperception – people think they are ready, but they are not:
Perception vs. Reality
54% feel prepared
71% do not have critical supplies, including a family emergency plan
Misperception leads to opportunity – help residents understand what it means to be prepared:
Give people a baseline.
3-day supply of non-perishable food
3-day supply of water
Working battery operated radio and batteries
A written family emergency plan
Certain groups are either very underserved or more likely to take action:
Who needs Ready Virginia?
Least prepared are the oldest (65+) and the youngest (34-)
Families with children tend to be better prepared
56% of Hispanics don’t feel prepared
Emphasis on making a plan
New RV and RV seniors brochures
Family plan worksheets in English & Spanish
Articles for homeowner’s associations
Radio Disney partnership
‘World Upside Down’ radio and TV PSAs
Use of Twitter and Facebook
Tabletop displays in English and Spanish
Extensive Hispanic outreach
New LV brochure, hurricane guide, media campaign
To change perceptions about emergency preparedness and help Americans understand what it truly means to be Ready
Encouraged local and state agencies and organizations to register as NPM Coalition members and to sponsor events
65 voluntarily registered
Provided resources to local EMs, Citizen Corps, homeowners’ associations, English and Spanish media and meteorologists
Brochures, family plans, kids’ game sheets, magnets
25 local governments voluntarily reported hundreds of activities to Ready Virginia
Training, exercises, employee preparedness classes
Twitter, Facebook and locality Web sites
Local government access TV channels
Traditional and non-traditional outreach
Assistance to Boy Scouts with preparedness award
Visits to retirement villages
Displays in county and city offices
Bookmarks in library books
Community Safety Fairs, Disaster Days, special events
Family and business planning workshops
Set up of Mobile Command Posts
Are You Ready? citizen classes
Emergency preparedness is everyone’s responsibility.
Everyone should have a personal response plan for a disaster.
Everyone should be prepared to be self-sufficient for at least the first 72 hours.
Clearly setting the expectation for personal responsibility is a way to clear up misperceptions.
2010 Strategic Outreach Plan
Continued emphasis on making a plan and getting the four basics
Continued emphasis on families/mothers
Emphasis on personal responsibility
Reorganization of Web sites
Virginia preparedness survey (summer)
Information in additional languages
What do you need?