
Leather Goods Industry Manisha Misra HEC MBA Class of 2010
Agenda • Company overview • Market overview • Competitors • Drivers of Growth • Recommendations
Company Overview Centre Technique du Cuir
Quality assurance, consultancy and training services for leather goods and footwear industry • Over 100 years of accumulated expertise • Subsidiaries in 13 countries and inspection offices over 4 continents • Comprehensive and ever expanding R&D program and competitive intelligence system
Leather industry is concentrated mostly in the cities of New Delhi, Agra and Chennai India - 3% of international share in leather trade China - 17% extra market share. Source: http://blog.mapsofindia.com/category/india-business/
A significant growth trajectory for production of tanned and dressed leather in India Source: Production of Tanned and Dressed Leather, Luggage, Handbags, Saddlery, Harness and Footwear, ISIC Classification 19: Euromonitor International from national statistics/UN/OECD
Footwear sales is also rising to new highs in Indian market • Footwear market value grows 11% in 2008 to reach a value of Rs 61.8 billion • Women’s footwear value grows highest at 15.1% year on year • In 2010, the footwear market value is expected to grow at CAGR of 12.2% Source: Euromonitor Report – “Footwear - India”, Oct 2009
Leather has its dedicated trade fairs all over in main cities of India
Main Indian players in technological and design development of leather • Central Leather Research Institute, Chennai • Footwear Design & Development Institute, NOIDA • National Institute of Fashion Technology, New Delhi Source: Euromonitor Report – “Footwear - India”, Oct 2009
Leather production and processing very likely to grow further in India • Leading footwear players like Adidas, Puma and Nike are likely to channel a part of their purchase and production from China to India. • India has one of the largest raw material for leather – with the largest bovine population (19%) and third largest sheep and lambs population (share of 6%) Source: 1. Euromonitor Report – “Footwear - India”, Oct 2009 2. Exim Bank : Research Brief No. 22 March 2006
New legislations and regulations are likely to drive R&D efforts for eco-leather • European Union’s directive on End of Life Vehicles (2000) are getting adopted worldwide as a standard for Chromium free leather • Consultancy and audit services would be required even more for norms adherence, growing the market further for CTC Source: www.unctad.org
Make the most of the good time for leather industry in India • CTC can fill in the gap for: • Lack of consultancy firms/agencies/institutions in India who can provide assistance. • Lack of International environmental product standards association in India.
MBA 2010 • 1998 – 2001: Bachelor in Computer Applications • All rounder in university • Professional street theatre artist • 2001 – 2004: Master in Computer Applications • Top 10 all over Indiain advanced computer science test organized by Government of India • Prestigious Internships PROFESIONAL EXPERIENCE 2004 EDUCATION – UNDER GRADUATE & POST GRADUATE 1998 • Born and raised in a small town in India • Excellent academics • Avid debater and theatre artist EARLY CHILDHOOD 1979 A few words about myself
2009 – 2010: MBA, HEC Paris • Consulting Internship with Thales (HQ, France) • Marketing Internshipwith Marico (Mumbai, India) • Student representative • Vice-President – Marketing Club MBA 2010 PROFESIONAL EXPERIENCE 2004 EDUCATION – UNDER GRADUATE & POST GRADUATE • 2+ years of experience in Media Business Development • 4+ years of experience in IT Consulting • India, Middle East • Received Client Satisfaction Awards 1998 EARLY CHILDHOOD 1979 A few words about myself