Crucial Conversations in Relation to Norming. Jeffery Holmes Nichesa Jones Ryan LaMantia Amber Parker. Brief overview. Crucial Conversations – Tools for talking when the stakes are high by Kerry Patterson, Joseph Grenny , Ron McMillan, Al Switzler .
Controlling – convincing others to your way of thinking
Labeling – grouping people to discriminate against them
Attacking – belittling the person