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The Science of Memory. Seven Tips that Guarantee Employees will Learn More From Your E-Learning . Arthur J. Kohn, Ph.D. Fulbright Professor or Cognitive Science. The Challenge for Learning and Behavior Change. Let’s Explore your Memory…. Activity #1:. 1. Memory is Constructive.

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the science of memory

The Science of Memory

Seven Tips that Guarantee Employees will Learn More From Your E-Learning

Arthur J. Kohn, Ph.D.

Fulbright Professor or Cognitive Science

slide4

Let’s Explore

your Memory…

Activity #1:

1 memory is constructive

1. Memory is Constructive

Our brains often “invent” our memories in creative ways

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slide11

FB INB AAN DIB MHI PPAO SHA

FB INB AAN DIB MHI PPAO SHA

Activity #2:

2 memory limits can be expanded

2. Memory limits can be expanded

The “carrying capacity” of memory can be significantly expanded if you provide enriched content

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slide13

How Much can you Remember?

A type of car:

A musician:

A city:

A sport:

Type of candy:

A state:

A TV star;

An item of clothing:

A color

A kind of tree:

A direction:

A dinner food:

An emotion:

Activity #3:

3 memory can be unlimited

3. Memory can be unlimited

New information needs to be wrapped within meaningful shells

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4 memory is emotional

4. Memory is Emotional

The brain attaches both cognitive and emotional tags to information

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5 memory is malleable

5. Memory is Malleable

We can determine how memories are shaped by controlling the context of information

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6 memory uses heuristics

6. Memory uses heuristics

Brains use shortcuts that we can use to improve memory

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7 memory is multi dimensional and active

7. Memory is Multi-Dimensional and Active

Rich and interactive experiences are more likely to be remembered

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7 multi dimensional and active

Memory is…

1 Constructive

2 Expandable

Do you remember “A type of candy? _____

7 Multi-Dimensional and Active

3 Unlimited

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4 Emotional

5 Malleable

6 Uses heuristics

slide33

Visit:

aklearning.com/devcon

Write:

art_kohn@aklearning.com