Clean up your copy gatehouse news interactive division
Download
1 / 20

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION - PowerPoint PPT Presentation


  • 96 Views
  • Uploaded on

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION. CLEAN COPY. Today’s host MIKE TURLEY Content team manager — Central Region GateHouse Media News & Interactive Division 585.851.9696 mturley@corp.gatehousemedia.com Twitter: @ ml_turley

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION' - giolla


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Clean up your copy gatehouse news interactive division

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION


Clean up your copy gatehouse news interactive division

CLEAN COPY

Today’s host

MIKE TURLEY

Content team manager — Central Region

GateHouse Media News & Interactive Division

585.851.9696

mturley@corp.gatehousemedia.com

Twitter: @ml_turley

• Audio: 877.411-9748; Code: 630-956-8834

• Please silence your phones

• Do not hesitate to ask questions


Clean up your copy gatehouse news interactive division

THE AGENDA

• Remember when …

Where have all the safety nets gone?

• The transition

Moving from in-house to Design House

• Online copy

Have our standards really changed?

• Hot Zonesfor errors

Avoid embarrassing mistakes


Clean up your copy gatehouse news interactive division

THE TRADITION

150 years

of copy desks

The need

for copy desks

developed as

newspapers

grew in size.

1949: The copy desk at the Seattle Post-Intelligencer.


Clean up your copy gatehouse news interactive division

THE TRADITION

  • Safety in numbers

  • local copy desk

  • proofreaders

  • prepress or composing department

  • press room

  • hard copy

Source: The Underground


Clean up your copy gatehouse news interactive division

THE TRANSITION

The local news site will:

• edit stories and other content for local knowledge

• write headlines and cutlines

• continue Web management and online editing

Design House will:

• give a final read to all copy, but no rewrites

• design and layout news and special section pages


Clean up your copy gatehouse news interactive division

THE TRANSITION

  • Clear, clean and concise: Whose job is it?

  • Reporters

  • Assignment editors

  • Copy editors

  • Anyone who sees the story before a reader.

    Bottom line: Everyone is responsible, and it starts

    with the reporter.

Quote

“Don’t work in a vacuum. Be aware of what is going on and be prepared to sacrifice your work at the moment to help out in a crisis.”

— BILL MITCHELL, Poynter Institute


Clean up your copy gatehouse news interactive division

COPY EDITING TIPS

  • The quest for clean copy

  • Don’t assume: If in doubt, leave it out.

  • Follow your instincts: If it feels wrong, it probably is wrong.

  • Err on side of caution: Better to be safe than sorry.

  • Double entendres: Recognize red flags.

  • Double-check the math: There is a reason journalists are not engineers.

  • Use spellcheck, but don’t completely rely on it.

  • If time allows, write the story and step away for a few minutes before reviewing it.


Clean up your copy gatehouse news interactive division

COPY EDITING CHECKLIST

Check, and then check again

  • First name on first reference

  • Unusual spellings of names, places, etc.

  • Titles and positions

  • Addresses, telephone numbers and URLs

  • Streets, avenues, roads, drives, boulevards

  • Personalities, events tied to community

  • Facts, figures, dates

  • AP and local style

  • Bylines, credit lines, tag lines


Clean up your copy gatehouse news interactive division

ONLINE

  • Do not compromise our profession’s values, standards and expectations.

  • If your website is riddled with errors, credibility will suffer.

  • That said, you need to be quick to post online.

  • Empty your notebook: Publish what facts you have and let readers know more will come.


Clean up your copy gatehouse news interactive division

ONLINE

• Web readers scan rather than read.

• Copy should employ reader-friendly techniques such as bold words, subheads, bullet lists and deep links to Web sites.

• Use the inverted pyramid style.

• Use simple declarative sentences and keep the adjectives to a minimum.

• Use active voice and active verbs.

Source: PoynterInstitute

Quote

“Solid news judgment can’t be replaced by bells and whistles, and we still strive for accuracy and credibility.”

— JOE MARREN, The Craft of Online Editing


Clean up your copy gatehouse news interactive division

ONLINE

  • Provide key background or contextual information with links. Editors should link to previous stories on the same topics. They also can link to original documents.

  • Online, the headline may be the only element readers see. Tell them as much as you can about the story to draw them in.

  • Be specific and direct in headlines. Clever may not work online.

  • Source: SUE BURZYNSKI BULLARD / American Copy Editors Society


Clean up your copy gatehouse news interactive division

ONLINE

Credibility at stake

Mistakes made online can be quickly fixed, but the damage already is done.

SOURCE: CRAIG SILVERMAN / Poynter Institute


Clean up your copy gatehouse news interactive division

HOT ZONE — THE HEADLINE

  • SUBJECT-VERB AGREEMENT

  • A copy editor works and reworks a headline until the right words are found and the correct message is conveyed. Changing and rearranging words and sentence structure often lead to grammatical errors that slide through on deadline.

  • MEAN WHAT YOU SAY. WAIT … SAY WHAT

  • YOU MEAN

  • There are Arabs who are Muslims, and there are Muslims who are Arabs. But the words are not synonymous.


Clean up your copy gatehouse news interactive division

HOT ZONE — THE HEADLINE

WHEN FACT

MEETS FICTION

How many times have you read a name, title or number in a headline that does not correspond to the same informationin a story?

CHARLES APPLE / The Visual Side of Journalism


Clean up your copy gatehouse news interactive division

HOT ZONE — THE CUTLINE

  • NAME GAME

  • Similar to working with headlines, do not make the mistake of spelling a person’s name one way in the cutline and another way in the story.

  • IT SEEMS OBVIOUS TO ME …

  • Then most likely it is obvious to the readers. Please give them a little credit … and some information they do not know.

The State Journal-Register


Clean up your copy gatehouse news interactive division

HOT ZONE — THE INFOGRAPHIC

GO FIGURE

Do not assume numbers in a bar chart are correct or the figures in a pie chart total 100 percent. Do the math. If the figures are in a story, cross-check those as well.

5%

35%

45%

25%


Clean up your copy gatehouse news interactive division

HOT ZONE — THE PULL QUOTE

  • ‘YOU CAN QUOTE ME’

  • Use caution when pulling a quote from a story and running it in 12-point type so it catches a reader’s attention. Suddenly, those spoken words nestled halfway down in a story may be taken out of context when standing on their own or resting near a headline.

  • WHO SAID THAT?

  • Keep an eye on the name and title lines in a pull quote. They often are typed in a rush … and incorrectly.


Clean up your copy gatehouse news interactive division

REVIEW

  • There are fewer safety nets in today’s environment, so restructure the newsroom to get as many eyes as possible on copy.

  • Online copy: The thought process and format may differ from print, but the standards and expectations remain the same.

  • Hot Zones: The bigger the type; the bigger the problem.

Quote

“You can’t be cavalier about it. People get vocal if they think the level of editing has dropped.”

— EMILY INGRAM, THE WASHINGTON POST


Clean up your copy gatehouse news interactive division1

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION