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Microwave Assisted Processing Extraction January 2011
Radient Technologies Inc. • The Pitch
What did I tell my audience? • I started with a ‘hook’ to get their attention • I told them what the problem was that we believe we’re solving • I told them a bit about the technology, that’s its patented and credible • I told them how we’re commercializing it (the business model) • I told them a little bit about our market and our competition • I told them that we have a plant and are building another one – i.e. we’re a serious company, with assets and growth plans • I told them that we have revenue and sales – i.e. there are people already sufficiently interested in our product to give us money to buy it • And I closed with the ‘request’ and created an opening for follow-up
What didn’t I tell my audience? • I didn’t go into any technical details or results of any experiments etc • I didn’t tell them about myself (that’s important, but will have to wait) • I didn’t tell them about our team, Board, advisors etc – also important but also will have to wait • I didn’t tell them where we are based or came from (Edmonton, Canada, US etc)
Elevator Pitch 101 (Chris O’Leary)The “Nine C’s” • Concise – 200-225 words. No more than 60 or 70 seconds • Clear – no gobblydegook or acronyms. Your mom should be able to understand it and, better still, tell her friends about it and get it right! • Compelling – be sure that you explain what problem is being solved by your solution. • Credible – you need to be believable, as does your invention or idea. • Conceptual – don’t go into too much detail • Concrete – some facts and specifics • Conversational – you’re not trying to get a cheque, just pique your audience’s interest so that they’ll want to know more. Be sure you can supply more!