Do This First! 

1. Do This First!  • Come in quietly. • Stand around the classroom. • Wait for further directions. • Once you are seated get unpack and place your backpack under your desk.

2. Pathos, Logos, Ethos Say What?!

3. Let’s get ready to learn… Directions:Using the first page of your packet, answer these questions to the best of your ability. There must be at least, three completed sentences on your paper. • What do you know about Logos, Pathos, and Ethos? What are they? How are they used? Who uses those approaches? Take a guess, if necessary.

4. Essential Question In what ways does logos, pathos, and ethos enhance our ability to persuade/argue?

5. Watch this video and fill out your worksheet! • Watch this video. • Fill out the second page of your packet as you watch. Hint: Watch closely and listen…This is for a grade! • http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html • You have one minute after the video to wrap up your thoughts.

6. Tell us about…

7. Keep On Going! • Turn to the next page in your packet. • Read the handout. • While you read, add information to your notes on the 2nd page.

8. Watch this video and continue filling out your worksheet! • http://www.youtube.com/watch?v=x4tTugqBkJU • Now you will turn and share your elbow partner. Your elbow partner will guess which appeal it is. • Get ready to share. 

9. What Is Ethos? Ethos, Pathos and Logos are modes of persuasion used to convince audiences.  They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. • Ethos, or the ethical appeal, means to convince an audience of the author’s credibility or character. • An author would use ethos to show to his audience that he is a credible source and is worth listening too. Ethos is the Greek word for “character.” The word “ethic” is derived from ethos. • Ethos can be developed by choosing language that is appropriate for the audience and topic (also means choosing proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise or pedigree, and by using correct grammar and syntax.

10. What Is Pathos? • Pathos, or the emotional appeal, means to persuade an audience by appealing to their emotions. • Authors use pathos to invoke sympathy from an audience; to get them to feel what the writer feels. A common use of pathos would be to draw pity from an audience. Another use of pathos would be to inspire anger from an audience; perhaps in order to prompt action. Pathos is the Greek word for both “suffering” and “experience.” The word pathetic is derived from pathos. • Pathos can be developed by using meaningful language, emotional tone, emotion evoking examples, stories of emotional events, and implied meanings.

11. What Is Logos? • Logos, or the appeal to logic, means to convince an audience by use of logic or reason. • To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject. Logos is the Greek word for “word,” however the true definition goes beyond that, and can be most closely described as “the word or that by which the inward thought is expressed”. • Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by constructing logical arguments.

12. Another Way To Say It. . • Logos, ethos, and pathos are important components of all writing, whether we are aware of them or not. By learning to recognize logos, ethos, and pathos in the writing of others and in our own, we can create texts that appeal to readers on many different levels. This handout provides a brief overview of what logos, ethos, and pathos are and offers guiding questions for recognizing and incorporating these appeals. • Logosappeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer has argued his/her point. • Ethosappeals to the writer’s character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is. • Pathos appeals to the emotions and the sympathetic imagination, as well as to beliefs and values. • Pathos can also be thought of as the role of the audience in the argument.

13. What’s THAT Discuss. • What’s Ethos? • What’s Pathos? • What’s Logos?

14. Try it! • Turn to the next page in your packet. • Read the directions. • You will create one example of your choice using: pathos, logos, or ethos as your appeal.

15. Turn and Talk! • Turn to a neighbor, and read your example to them. • They must then guess which one it is (pathos, logos, or ethos). • Once finished discussing, sit quietly.

16. Formative Assessment • You will take a look at three excerpts and your job is to answer “Which is it? Pathos, Ethos, or Logos?” • You will select the letter that corresponds with the best answer. (Pick A, B, or C) • Write the number and letter on the back of your packet.

17. Which is it? Pathos, Ethos, or Logos? • "I will end this war in Iraq responsibly, and finish the fight against al Qaeda and the Taliban in Afghanistan. I will rebuild our military to meet future conflicts. But I will also renew the tough, direct diplomacy that can prevent Iran from obtaining nuclear weapons and curb Russian aggression. I will build new partnerships to defeat the threats of the 21st century: terrorism and nuclear proliferation; poverty and genocide; climate change and disease. And I will restore our moral standing, so that America is once again that last, best hope for all who are called to the cause of freedom, who long for lives of peace, and who yearn for a better future." • Democratic Presidential Candidate Acceptance Speech by Barack Obama. August 28th, 2008.

18. Which is it? Pathos, Ethos, or Logos? • "I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. And some of you have come from areas where your quest -- quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive. Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed." • I Have a Dream by Martin Luther King Jr. August 28th, 1963.

19. Which is it? Pathos, Ethos, or Logos? • "However, although private final demand, output, and employment have indeed been growing for more than a year, the pace of that growth recently appears somewhat less vigorous than we expected. Notably, since stabilizing in mid-2009, real household spending in the United States has grown in the range of 1 to 2 percent at annual rates, a relatively modest pace. Households' caution is understandable. Importantly, the painfully slow recovery in the labor market has restrained growth in labor income, raised uncertainty about job security and prospects, and damped confidence. Also, although consumer credit shows some signs of thawing, responses to our Senior Loan Officer Opinion Survey on Bank Lending Practices suggest that lending standards to households generally remain tight." • The Economic Outlook and Monetary Policy by Ben Bernanke. August 27th, 2010.

20. Oh! You think you got it, huh? • If you need to read them again, turn to the next page in your packet. • Read the examples given and decide which category they fall under: pathos, logos, or ethos. • Keep your answers to yourself for the time being.

21. Share Out!!!

22. Show What You Know! • What are Logos, Pathos, and Ethos? What are they? How are they used? Who uses those approaches?

23. Turn It In! • One person from each group collect your groups papers, and turn them in to your classes inbox.

24. Have a GrRRReEEAAatTTt Day! • Put away binders and pack up!