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Parlay Networking API Interoperability

Parlay Networking API Interoperability. By Deborah Follett AT&T Director IP Architecture & Standards 732.420.6990 voice 908.803.2958 cellular djfollett@att.com. Parlay. Industry Overview and Market Opportunities Financial Impact of Open API Parlay Technical Overview

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Parlay Networking API Interoperability

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  1. Parlay Networking API Interoperability By Deborah Follett AT&T Director IP Architecture & Standards 732.420.6990 voice 908.803.2958 cellular djfollett@att.com

  2. Parlay • Industry Overview and Market Opportunities • Financial Impact of Open API • Parlay Technical Overview • Parlay Relationship to other Standards • Conclusion

  3. Application Market DynamicsSource: Forrester Research, Inc

  4. Revenue for Voice and Applications Traffic on IP BackbonesPercentage (Bar chart) of Total revenue (Pink Line) in $B; Source: IDC • Voice will be a decreasing % of IP telephony revenue.

  5. Global Industry Data

  6. Parlay • Industry Overview and Market Opportunities • Financial Impact of Open API • Parlay Technical Overview • Parlay Relationship to other Standards • Conclusion

  7. Financial Model: Conceptual Impact of APIs Early adopter Provider A Early adopter Provider A Provider B Provider B Market Place with Parlay APIs Market Place without Parlay APIs Revenues ASP, Web Hosting, IP Telephony Market Revenues • APIs increase market size • Early adopters capture a larger portion of the market increase Wholesale Outsourcing • APIs do not increase the already very large outsourcing market • Early adopters can position themselves to capture a larger share of the market Costs Costs Costs • Lower development costs (e.g., vendor equipment) • Lower operational costs (e.g. provisioning)

  8. Implications of Open APIs on 3rd Parties-- Stakeholder Analysis -- • Equipment manufacturers / Software companies • Seek to be industry leaders • Will support initiatives that increase industry size • In light of expected impact on industry size, APIs likely to be appealing option to pursue • Application Service Providers (ASP) • Support initiatives that increase revenue and lower cost • Open APIs lower cost • Expand their markets • Expect lower application service vendor cost

  9. Parlay • Industry Overview and Market Opportunities • Financial Impact of Open API • Parlay Technical Overview • Parlay Relationship to other Standards • Conclusion

  10. Distributor C Real-time Applications Parlay API Application Support Broker LDAP Parlay Gateway Real-time Directory Control (Parlay Service APIs) Unified Messaging UMTS IP Telephony Virtual Web Call Centre Soft PVCs Real-time Applications Integration Customers Distributor A Distributor B Distributor C Management Platform Other Platforms Billing, Accounting & Payment Engines Directory Unified Messaging Content Distribution AAA & Mobility Real-time Applications Media Technology eBusiness Applications Network Users

  11. Parlay 2.0 API Features & Benefits

  12. Parlay Phase 3.0 Proposed Deliverables • API Extensions • Call Control with respect to SIP and Distributed Environments • Instant Messaging / Presence Technologies • Network Management • Policy Management APIs • Charging/Billing/Prepaid • Mobile M-Commerce / E-Commerce • Subscriber data / User Profile / Virtual Home Environment

  13. Parlay Phase 3.0 Proposed Deliverables Con’t. • Address Architectural Issues as They Relate to APIs • Feature Interaction Implications (separate APIs by function) • Common Information Model • Framework Manageability (events) • Realization of 2.1 API, UML, SDK

  14. Parlay Membership Opportunity

  15. Parlay • Industry Overview and Market Opportunities • Financial Impact of Open API • Parlay Technical Overview • Parlay Relationship to other Standards • Conclusion

  16. Relationship of Parlay 2.0 to Standards Bodies and Consortiums IETF - Call Control & E-Mail OMG - Framework JAIN, ITU-T - Call Control Parlay ETSI - SPAN 3 - UMTS - 3GPP Support 2.0 ASPIC - ASP Marketing

  17. Relationship of Parlay 3.0 to Standards Bodies and Consortiums TMF ITU-T SG4 Parlay Phase 3 WAP Consortiums

  18. Key Dates • 5/16, 17: Parlay Steering Board, Open Parlay Group Board Election • 5/20: Parlay Phase 3 Open Group PRESS RELEASE Approved • 6/4: Supercom Phase 3 Parlay Open Group Announcement • June/July/Aug: Vendor, Service Provider, ASP membership recruitment; Structuring Parlay Phase 3 Group • Late Aug/Sept: Phase 3 Open Group Launch

  19. Summary • Participate in Parlay API Realization • Start planning for APIs needed for your business by doing these you will Help set industry realization

  20. Contacts URL: www.parlay.org

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