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Chapter 1: Introduction. Product Design and Development Fourth Edition by Karl T. Ulrich and Steven D. Eppinger. Goals of Book and Course. Examine structured approaches to product design and development (e.g. functional decomposition, set-based design, …)

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chapter 1 introduction

Chapter 1: Introduction

Product Design and Development

Fourth Edition

by Karl T. Ulrich and Steven D. Eppinger

goals of book and course
Goals of Book and Course
  • Examine structured approaches to product design and development (e.g. functional decomposition, set-based design, …)
  • Develop the knowledge and tools to be able to work successfully on cross functional teams (e.g. identify customer needs, intellectual property, economic decision making, …)
bias of the book
Bias of the Book
  • Assumes a For-Profit enterprise
  • Considers primarily Discrete Goods (printers, and power drills rather than plastic film)
  • Considers primarily Physical Products rather than engineering services or software.
bias of the teacher smiu rules for good design
Bias of the TeacherSMIU Rules for Good Design
  • Does not hurt anyone
  • Makes money
  • Works OK
excellent design
Excellent Design
  • Enhances lives
  • Makes tons of money
  • Delights the user
role of structured methods
Role of Structured Methods
  • Creativity vs. Recipe in design
  • Creativity vs. Recipe in product development process
effect of organization
Effect of Organization
  • The organization or structure of design teams can significantly affect your life and the company.