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Crafting Effective PR Strategies for Small Businesses: Debunking Myths and Boosting Communication

Learn how to develop a cost-effective PR strategy aligned with your business goals. Debunk common myths surrounding PR, budget, and spin. Focus on authenticity, simplicity, and storytelling. Discover internal and external tactics for business growth and stakeholder engagement.

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Crafting Effective PR Strategies for Small Businesses: Debunking Myths and Boosting Communication

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Presentation Transcript

  1. Strategic PR for Small Business Create a Business-Aligned Communication Strategy

  2. Common Myths You need a big budget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it

  3. Simple Truths Be real Keep it simple Focus is your friend Let the story unfold Share

  4. Getting Started: Internal • Who are you • What makes you special • Identify key influencers • Build your network

  5. Getting Started: External Bulletproofing Pick your battles Be consistent across all touch points Low hanging fruit

  6. Questions?!

  7. facebook.com/kimberlystrenkpr twitter.com/kspr_kimberly kimberlystrenkpr. wordpress.com kimberlystrenkpr.com

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