Seo local seo strategies
1 / 41

SEO/ Local SEO Strategies - PowerPoint PPT Presentation

  • Uploaded on

SEO/ Local SEO Strategies. Strategies to improve exposure to your company’s website… By Mark J. Geyman and OhioBiz Web Consulting, LLC Introduction: Mark’s Background. On the local Internet scene longer than I’d like to admit

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'SEO/ Local SEO Strategies' - gianna

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Seo local seo strategies

SEO/ Local SEO Strategies

Strategies to improve exposure to your company’s website…

By Mark J. Geyman and OhioBiz Web Consulting, LLC

Introduction mark s background

Introduction: Mark’s Background

On the local Internet scene longer than I’d like to admit

Started local business directory in 1995

Practicing SEO since 1997

Started directory in 2000

OhioBiz Web Consulting, LLC since March 2001

How does a search engine work

How Does A Search Engine Work?

Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index pages according to their content.

These indexes are huge databases containing reference and links to the actual websites. The search engines look through this database and displays the results.

How does a search engine work2

How Does A Search Engine Work?

Google Instant

Search Engine Optimization (SEO) is not dead! Google has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward.

Google claims Instant makes the experience more fast, fluid and fun.

The main components of Google Instant are:


Instant Results

Scroll To Search

How does a search engine work3

How Does A Search Engine Work?

Google Instant

Google suggests or predicts what the user might be searching depending on each character the user types in the search query box.

The user can select what he is searching for by using the arrow keys and as the user makes the selection the search results keep on changing accordingly.

What is important to note is the speed with which it all takes place. Its fast and really fast. Google claims it can save 2-5 seconds per search.

Scrolling down may decrease over a period of time as user starts searching for more queries rather than more searches per query.

Google instant has not affected the rankings. The basics of the search are the same. So for whatever terms your site has been ranking it continues to rank for them on those search engine result pages (SERPs).

How does a search engine work4

How Does A Search Engine Work?

Google Instant

Ways to Ensure Rankings in Google Instant:

Include a primary keyword in your brand name

Start Thinking Like a Searcher

Include Google Suggest as a Keyword Research Tool

Get locally Optimized for Generic Keywords

Make sure Your Online Reputation is Clean

Dominate Search Results with Multimedia

What is seo

What is SEO??

SEO is the process of improving the volume or quality of traffic to a web site

from search engines via search results.

SEO aims to improve rankings for relevant keywords in search results.

Why are search engines so important?

Search engines are still the biggest resources of website traffic.

Higher traffic means more visitors.

More visitors means more customers and higher profits.

Why it matters

Why It Matters

SEO is important because it improves the odds of someone finding your

company online.

Online visibility can help your credibility and brand awareness

Think like your customers/clients, then verify how people search. SEO can

put you in front of the people looking for your products & services

Your online marketing efforts should be focused on an end results.

Make sure your website/landing pages make it easy for visitors to sign up,

join, request information, buy, or whatever else you seek.

Key phrase research meta tag generation

Key Phrase Research & Meta Tag Generation


Find the best phrases that describes your business and products offered. The most searchable key phrase

terms by site visitors.


Key phrases at the top/beginning of your page. Total phrases contained within the total text and the

closeness between two or more phrases.


Make attractive and easy to understand (65 – 75 characters max.). Use most

important key phrases first. Unique to content of page.


Describe the pages in one to two sentences. Include key phrases included in copy

of page.


No longer used by any of the major search engines.

Kei keyword effectiveness index

KEI – Keyword Effectiveness Index

Typically KEI is the ratio of the square of the searches upon a particular keyword in a day divided by the number of websites that are listed for that keyword. For example, a keyword that has 100 searches a day and for which Google shows 5000 websites would have a KEI of 2. (100 * 100 / 5000)

KEI = P^2


Google k eyword tool

Google Keyword Tool

The seo optimization process

The SEO Optimization Process

On-Page Optimization

Off-Page Optimization

On page seo

On-Page SEO

On-page optimization (on-page SEO) is what can be performed on

pages of a website to maximize its performance in the search engines

for targeted keywords related to on-page content

On-page optimization stands for all of the techniques and methods

used on your website that is hosted on a server

On-page optimization has an effect on your website listing in natural


On-page factors are controlled by coding on website pages

On page seo elements

On-Page SEO Elements

Title tags

Meta tags

ALT tags

Header (H1, H2) tags

URL structure

Internal Linking

Anchor text

Relevant keywords near your inbound link


Keyword density

Site maps (XML & HTML)


H1 h2 heading alt tags anchor text

H1 & H2 Heading, ALT Tags & Anchor Text


Applying H1 & H2 Tags in your source code will be helpful in achieving high



Most sites contain images. Where it makes sense, add text in Your ALT Tags

to describe the content of the graphics.


Anchor text for both external links and internal links is the powerful

element for search engine positioning.

Off page seo

Off-Page SEO

Off-page optimization (off-page SEO) is what can be done off the pages of a

website to maximize its performance in search engines for target keywords

related to the on-page content and keywords in off-page direct-links.

Off-page optimization is a very important part in search engine

optimization because it gives back links to you site and it requires a lot of


It helps to maximize website performance in search engines for targeted key


Off page seo opportunities

Off Page SEO Opportunities

Social Networking Sites (LinkedIn, Facebook, Twitter)

Search engine/Directory submission (DMOZ, Best of the Web)

Social Bookmarking submission (twitter,,

Article submission (, GoArticles)

Press Release submission (PRWeb, 24-7

Blog Creation & Posting

Forums & Comment posting (signature links)

Link building

Link Building


Link Popularity refers to the number of links pointing TO your site FROM

other sites on the Web.

Building links is one of the most important factors in getting top placement

on the major search engines.


Inbound links are one of the most important factors for getting a high

keyword ranking,

Outbound links to quality and pertinent site are important as long as they

add value to the site visitor experience.

It’s not the quantity of links, but the quality of those links which is very


Search engine ranking factors

Search Engine Ranking Factors

Keyword Use in Title Tag

Overall Popularity of Site – “Trust” & “Authority”

Anchor Text of Inbound Link

Age of Site

Internal Link Structure

Keyword use in Page Content

Outbound Links to Quality/Relevant Sites

Age of Page

Key Phrase Use in Heading Tags (H1, H2, H3)

Age of Link

190+ more

Useful seo resources

Useful SEO Resources

SearchEngine (podcasts)

Local search

Local Search

Developing your local mindset

SEO is about optimizing sites, local is about optimizing location

Consistency: name, address, phone number are critical (don’t use tracking

phone numbers, don’t stuff keywords into business name)

Building out business profile, you’re not creating an ad

Important data local search data providers

Important Data Local Search Data Providers Information

Update Your Business Listing for Accuracy:

InfoUSA –

Acxiom –

Localeze -

Primary source of local business information

Primary Source of Local Business Information Information

TMP Directional Marketing & comScore's Annual Local Search Study

Why is local search important

Why is Local Search Important? Information

Today there are well over 10 billion unique searches done each month, and that’s just in the United States! Of those searches:

40% of queries have Local intent *

5% use the city and/or state name

2% use informal terms, like neighborhoods

0.5% use zip codes

*(source: Ian White)

Local search results google1

Local Search Results - Google Information

Seven Optimization Strategies for Google Places:

Be sure that your business name, address, and phone number are absolutely


Use an engaging, keyword-loaded business description that will grab the

viewer. Include a Call to Action.

Fill out the categories for your business with as much accuracy as possible.

Photos and videos engage your prospect, so be sure to add them.

Get reviews about your business from your customers. As far as rankings go,

volume of reviews is more important than the number of stars.

Citations from other trusted providers (the references in the section titled

"More about this place") are one of the most important elements of your

listing, because they indicate to Google that you are a credible, established local


Look up other websites in your industry to find opportunities where you can request a

citation (if not a link to your site) for your business.

The big 3 local business search centers

The Big 3 Local Business Search Centers Information

Google Places

Bing Local Listing Center

Yahoo! Local Listing

Google places

Google Places Information

Optimize your Places listings

Use your main keyword phrase and complementary terms in your profile descriptions

Include: - your products and services - the brands you carry - the locations you serve

Choose – or create – the right categories (choose two/three existing categories, then create the

remaining two/three that apply to your local listing)

Create attributes (other information not already included – but DO NOT KEYWORD STUFF)

Get reviews!

Reviews are exactly what people (and Google) are looking for

Google pulls reviews from across the web (so it doesn’t matter where your customers leave them)

Come up with a system to encourage reviews by happy customers

Yahoo has mentioned after a certain number of reviews, they’ll start figuring out whether your

reviews are positive or negative

Additional to do items

Additional “To do” items… Information

Your website and the 7 pack

Use your website to build trust and reinforce you LBL info by: - linking to your Maps listing -  get links from local websites (Chamber of Commerce, etc.)

On-page optimization

Add location!!

Place full street address and phone number on every page of your website

Optimize your Contact/About page for business name/location


Use same name, address, phone number everywhere

Go to sources of business data and standardize

Get listed on local directories

Check for Location Trust

Check data providers

Search for your business name

Search for your phone number

Search for your address

Local business yellow page sites

Local Business & Yellow Page Sites Information

Places to submit:

Wire Fan (

Mixx (

City Search (

Super Pages (

Insider Pages (

Yelp (

Yellow Pages ( (of course!)

Seo process in a nutshell

SEO Process in A Nutshell Information

What is the purpose of your site? What are your site’s goals?

Identify your target audience

Discover your competitors and their target phrases

Find out keywords that your target audience uses

Build quality content, site structure and internal navigation with respect to

your site visitors first with keeping SEO and important key phrase usage in


Publicize your website (press releases, signature files, print materials,


Acquire external links to your website

Monitor your traffic (web stats software, Google Analytics)

Evaluate your results and make modification/tweaks on an on-going basis.

Thank you for your time

Thank you for your time! Information

Mark J. Geyman

Owner / OhioBiz Web Consulting, LLC