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2010 Webinar Series

2010 Webinar Series. Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast: 1.20.2010. Bio :: Andrew Bagley. Director of Emerging Media @ AndrewBagley linkedin.com/in/ andrewtbagley. Agenda. History Trends

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2010 Webinar Series

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  1. 2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast: 1.20.2010

  2. Bio :: Andrew Bagley Director of Emerging Media @AndrewBagley linkedin.com/in/andrewtbagley

  3. Agenda • History • Trends • Best Practices • Pricing & Selling • Case Study

  4. History :: 1849

  5. History :: 1962

  6. History :: 1992

  7. History :: Definition Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

  8. History :: 2008

  9. History :: 2009

  10. Trends :: Print Free AR

  11. Trends :: Print Free AR

  12. Trends :: Print Free AR

  13. Trends :: Marker Free AR

  14. Trends :: Marker Free AR

  15. Trends :: In Store AR

  16. Trends :: Marker Free AR

  17. Trends :: Banner AR

  18. Trends :: Multiple Markers

  19. Trends :: Mobile AR

  20. Trends :: Mobile AR

  21. Best Practices • Simplify • Personalize • Socialize

  22. Best Practices :: Simplify

  23. Best Practices :: Simplify

  24. Best Practices :: Simplify DemonstrationVideo Step by Step Instructions

  25. Best Practices :: Simplify Hype Cycle for Emerging Technologies : Gartner 2009 Expectations Augmented Reality Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Time 5-10 years until main stream adoption

  26. Best Practices :: Simplify Create alternate ways to participate • iPhone app • Flash games • Videos

  27. Best Practices :: Personalize VS

  28. Best Practices :: Socialize

  29. Best Practices :: Socialize

  30. Best Practices :: Socialize

  31. AR :: Selling Simplicity: Prioritize and exclude relentlessly to find your core message. Unexpectedness: For ideas to endure, generate interest and curiosity with unexpected information. Concreteness: To make ideas clear, explain them in terms of human actions and sensory information. Credibility: To build confidence, help people test your ideas for themselves. Emotions: To get people to care about your ideas, make them feel something. Stories: Tell stories that help your audience mentally rehearse for real experiences that might happen in the

  32. AR :: Selling

  33. AR :: Selling

  34. AR :: Selling

  35. AR :: Selling

  36. AR :: Pricing • Use AR to help you sell the campaign and then make your money on the entire campaign, not just the AR. AR Pricing= $6k-$30K Additional Opportunities= $25K+ (ad buys, microsites, social consulting, contests…)

  37. AR :: Case Study

  38. AR :: Case Study

  39. AR :: Case Study

  40. AR :: Technology Partners • http://www.flatoutmedia.com/ • http://www.boffswana.com/ • http://www.metaio.com/

  41. THANK YOU

  42. 2010 Webinar Series Thank You! Follow agencyside on Twitter: @agencyside Join Us February 17th, 1PM PST FACEBOOK CONNECT FOR YOUR CLIENTS Sign-up now: www.agencyside.net

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