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Student Organizations: Fundraising Fundamentals and Processes

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Student Organizations: Fundraising Fundamentals and Processes. presented by. Marina Tan Harper , Director, Development Office. 20 September 2007. Contents. Procedure to handle donations Stewardship Getting a new donor. Procedure to Handle Donations. Procedure to Handle Donations.

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Student Organizations:

Fundraising Fundamentals and Processes

presented by

Marina Tan Harper, Director, Development Office

20 September 2007

  • Procedure to handle donations
  • Stewardship
  • Getting a new donor
procedure to handle donations1
Procedure to Handle Donations

What you will find at the link:

  • Process flow for students’ fundraising
  • In-kind donation form
  • Donation Transmittal Form
    • 3 versions:
      • SU and Constituent Clubs; Societies; JCRCs
    • NO NEED to fill in Cost Centre and GL Account Number
      • SAO will take care of it

>> Procedures for Students’ Fundraising

procedure to handle donations2
Procedure to Handle Donations

What you miss, if donation handling procedure not followed:

  • NTU not able to obtain 1:1 matching grant from government – “free money”
  • Donor does not get double tax deduction
  • Donor does not get recognised (listed) in NTU Annual Report or Honour Roll of Donors
stewardship continuing the relationship
Stewardship – Continuing the Relationship

Thank You!

Thank You!

Thank You!

Thank You!

stewardship continuing the relationship1
Stewardship – Continuing the Relationship
  • Saying thanks and showing gratitude/ interest
    • Letter/ handwritten note to thank donor, telephone call, face to face
    • Send greeting cards/ congratulatory notes when appropriate
  • Engage donors/ prospects
    • Update donors/ prospects on progress
      • Newsletters, articles, news clippings of your club’s activities
      • Photos/ videos/ write-ups of event/ project
      • Notes/ cards from beneficiaries
    • Involve donors
      • Invite them to your event to see the buzz/ to volunteer on field trips
      • Ask for their opinion, invite feedback
stewardship continuing the relationship2
Stewardship – Continuing the Relationship
  • Accountability
    • Let donors know donations have been used appropriately, outcomes achieved
      • News clippings, photos/ videos/ testimonials etc
    • Inform donors if funds need to be put to different uses from initially agreed/ project has changed in material way
  • Think and act long-term
    • Club’s leaders come and go, but the club remains
    • Don’t lose the donor when leadership changes hands
getting a new donor


Getting a New Donor


getting a new donor1
Getting a New Donor
  • Don’t mail the entire phonebook – select your target, e.g.
    • Companies in the same line of business as your activity/ customer profile matches your event’s participants
    • Companies/ orgs with history of supporting your kind of event/ cause
    • Companies whose sponsorship policy matches what you are looking for/ the benefits you can offer
getting a new donor2
Getting a New Donor
  • Leverage on existing relationships e.g.
    • Swop donor/ sponsor lists with other student organisations
    • Approach alumni to open doors
      • Alumni can relate best to your cause/ already have interest in your activities and club
      • Have access to new resources/ different circle of contacts
getting a new donor3
Getting a New Donor
  • Already cultivated – your alumni
    • Keep a contact list of past members
    • Maintain relationships
getting a new donor writing a funding proposal
Getting a New Donor – Writing a Funding Proposal
  • Cover letter/ letter of inquiry
  • Project overview
    • What, where, when
  • Need Statement
    • Not your need, but the macro needs of the field
  • Proposed Solution
    • What you intend to do to address the need
  • Objectives/ goals of the project/ event/ or benefits to the community
    • State measurable outcomes (not proj activities), e.g.
      • Rural devt – schools/ roads built; sports event – projected attendance
getting a new donor writing a funding proposal1
Getting a New Donor – Writing a Funding Proposal
  • History of the project (if appropriate)
  • Parties carrying out the project (if appropriate)
    • If specialists/ experts are involved, include relevant qualifications
  • Event promotions (if appropriate)
  • Sponsor benefits (if appropriate)
  • Why the prospect should be interested in your project/ event
    • Overcome objections, defend the idea
      • Show alignment with prospect’s objectives
      • Your ability to carry out the project, meet project objectives
  • Funding level and what is requested of the prospect
importance of co ordinated requests
Importance of Co-ordinated Requests
  • Students, faculty, staff, Development Office, President’s Office – all approaching almost the same organisations and foundations
  • Appeals for gifts of >$10,000 per donor
    • Inform Jacky Khoo ([email protected]) from DO of the project/ event, amount of donation asked for