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5 key differences between Search Engine Advertising and SEO

Discover the top 5 differences between search engine advertising and SEO in this quick and clear PPT. Learn which strategy suits your business goals best!

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5 key differences between Search Engine Advertising and SEO

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  1. 01 5 key differences between Search Engine Advertising and SEO www.getsetgo.digital

  2. 1. Paid vs. Free Traffic 02 • Search Engine Advertising (SEM): You pay for every click or impression (e.g., Google Ads). • SEO: You earn free, organic traffic by optimizing your website for search engines. www.getsetgo.digital

  3. 2. Speed of Results • 4. Cost Structure • 3. Placement on Search Results 03 • SEM: Gives instant visibility—your ad can show up within hours. • SEO: Takes time—weeks or months—to rank on the first page organically. • SEM: Works on a pay-per-click (PPC) or pay-per-impression model. • SEO: No direct cost per click—but requires time and effort for content, links, and optimization. • SEM: Ads appear above or below organic results, often labeled as "Sponsored." • SEO: Organic results appear in the middle of the page, below paid ads. www.getsetgo.digital

  4. 5. Long-Term vs. Short-Term Strategy 04 • SEM: Great for quick traffic and promotions, but ends when you stop paying. • SEO: A long-term investment that builds sustainable traffic over time. www.getsetgo.digital

  5. 8802208880 • connect@getsetgo.digital • getsetgo.digital • Contact Us

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