6 B2B Advanced Marketing Strategy for LinkedIn

1. 6 B2B Advanced Marketing Strategy for LinkedIn LinkedIn has become the power source for all social media B2B leads. As of now, LinkedIn is the reason for 97% of all social media leads. The reason behind it is simple. LinkedIn has come up with an image of a Facebook kind of platform for professional employees, CEOs, CMOs, freelancers, Job seekers, and HR. But notably, just having an account on LinkedIn is not enough. You are not going to get leads if not using the platform to its full potential. So here are 6 Techniques to grow your B2B market on LinkedIn according to LinkedIn Marketing Agency India. 1.Optimizing Your Company Page: A normal company page with basic information and no lead conversion lines will go in vain for sure. You need to turn your company’s page into a lead generation page by optimizing it. Your whole focus should be to offer a link through your page descriptions and content so that they become the potential visitors of your website directly through the LinkedIn page of your company.

2. Use An Attractive Image in Your Header: One sells what he/she shows. This saying is perfect in the business field and especially in the online business domain. A LinkedIn page offers you to set up a header image on your page. This is your chance to use it with an image that can create curiosity and leaves a positive impression on the visitor’s mind. If you have something creative to advertise, you can go with that also. Write a Simple Compelling Pitch: A convincing pitch that brings customers into the business. This is where most people fail. It must be catchy but it also must be simple and direct with no hidden agendas and no in-loop talks. Your pitch is very important as it decides the first impression of your company in the visitor's mind. You may have achieved big things but that does not help to sell your services. Although it makes you a person or organization with authority, it does not help to gain customers. A pitch must consist of your basic introduction, your target audience, the value you are offering, and your service in detail. LinkedIn shows the first two lines of your description and the remains are hidden in the ‘see more section. You need to be very careful about what your visitors will see at a glance. It must be attractive, and catchy. Also, put a go-through link in the description for your visitors to land on your website directly. Create Content Clickable: Your content is the backbone of your page. Nothing will work if you won't consistent in your posting. All your leads and followers depend on the quality and quantity of the content you put in your feed. Also, it is very important to leave a direct link to your website to lead your readers to your website directly. 2.Create Showcase Pages: There is a fantastic feature on LinkedIn for creating showcase pages to promote extended brands of the company. As a company, you may have multiple kinds of products to offer but if you want to deal with your audience by being specific, showcase pages are good to go. You can create a more specific audience from the page and it’s also true vice-versa. Showcase pages deepen the relationship between you and your customers for long terms of business. Here are a few tips for showcase pages. - Build this page just like a company page.

3. - Keep the page name short to not get truncated - Use a word in the name that your customers would understand. 1. Use Advanced Search System: LinkedIn has a very fine system of searching your target audience whether you search for an audience of students, employees, CEOs, or any other. You can search them by setting your advance filters given by LinkedIn itself. Even if you don’t have a paid version of LinkedIn, you can still use this search function. You can search your target audience by location, profile, school, company, job profile, and interests. The advanced search result can go to 1st connection, 2nd connection, group members, and more. You can witness a change in your results by changing the filters only. Also, keep in mind that your network plays a vital role in finding good prospects so make sure to create a great professional network on the platform. 4.Get into the Groups: There are millions of groups on LinkedIn covering almost every niche of the business. A perfect plan to get leads from LinkedIn is to find some quality groups there, join them, and be active on them just like your page. Your regular activities will nurture your prospects to reach you. You must join a group that is highly relevant to your business products & services. Inspects their activity level as it is the most important factor on LinkedIn. Search for highly active groups on the platform. See the size of the group according to your needs. A huge-sized group can make your posts lost in the wave and a too small size group will give you no leads at all. 5.Start Groups: Searching groups for better networking? Why not create one for your business and your domain? A LinkedIn group offers you a bunch of connection opportunities. By joining several groups on the platform, you will certainly gain some connections there and after some time, you can go on to create your groups with you as a leader among the members. To create a group, you need to find the ‘Groups’ section in the LinkedIn slide bar. Click the button ‘create a new group’ and put the information about your work and how it helps people.

4. 6.Publish Quality Content: No joke. The content was, is, and will be the best tool to attract an audience to your platform. It is the only way that ensures your expertise, experience, and knowledge. If you are serious about making a B2B business, it is a must. Your content must have quality in them. It is one of the strongest inbound strategies where in time; people will buy each thing you would promote in your feed. Well, there are two ways to do this practice. First as a person and second as an organization. On the personal side, there are people on the platform who have thousands of followers just because of the information and quality they give to their audience. It is a kind of stardom where even if they put something very simple, it brings hundreds of likes and comments. On the organizational level, don’t fear to communicate as a colorful, encouraging, fun-loving, and expert in the field. A company that cares for its employees and promotes their encouraging stories. Also, become an organization that loves its customer’s success stories. Conclusion: LinkedIn offers much greater opportunities than any other social media. But without the right knowledge, you may lose your chance. Above are some of the best strategies to gain popularity and get leads. As a LinkedIn Marketing Agency- Get Catalyzed offers you perfect management for growing your business on LinkedIn. For any assistance in the segment, we are ready to help you always. Follow the above process and give a boost to your business.