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ESTONIAN SPA ASSOCIATION Aire Toffer 28.04.2008

ESTONIAN SPA ASSOCIATION Aire Toffer 28.04.2008. Topics to be discussed…. Estonia and Estonia n tourism in the present moment Estonian SPA Association The statistics of Estonian SPA Association Economic performance of the members The location of our members

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ESTONIAN SPA ASSOCIATION Aire Toffer 28.04.2008

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  1. ESTONIAN SPA ASSOCIATIONAire Toffer28.04.2008

  2. Topics to be discussed… • Estonia and Estonian tourism in the present moment • Estonian SPA Association • The statistics of Estonian SPA Association • Economic performance of the members • The location of our members • Reasons to be a member of Estonian SPA Association?

  3. Estonia – population 1 340 602 (01.01.2008) Area: 45 227 km² Capital Tallinn - 398 434 inhabitants 67% of the population lives in towns Narva Tallinn Haapsalu Tartu Kuressaare Pärnu ESTONIA

  4. A lot of our guests are astonished by Estonia’s diverse nature. There are more than 7000 rivers and creeks in Estonia. Different forests cover almost half of Estonia’s territory. Forests and wetlands, which have been preserved in Estonia represent a part of original European natural environment, which have become destroyed elsewhere. ESTONIAN NATURE

  5. In 2003 1,47 mln tourists stayed at accommodation establishments in Estonia, this accounts for the total of 2,9 mln overnights. In 2006 the number of tourists staying at accommodation establishments rose to 2,25 mln, overnights to 4,5 mln. 27% of the overnights stayed at theaccommodation establishments have been in Estonia’s Spas. STATISTCS

  6. The export of Estonian tourism services has increased every year. In 2003 it accounted for 12bln Estonian kroons, In 2006 17bln kroons. ESTONIAN TOURISM IN NUMBERS

  7. It is remarkable that the percentage of Estonians’ overnights at accommodation establishments has rapidly increased. An important role played by the increase in attendance of spas. The percentage of Estonians in Spas 2003 2007

  8. Estonian SPA Association • Established in1996 (16 members, the total of 1600 beds) • At present 15 members, with the total of 4000 beds (mostly 3*- 4*) • Average utility rate in 2007- 67% • All the members have the license allowing rehabilitation services, issued by the Health Care Board • 13 members are private capital based, 2 enterprises belong to local municipalities • In 2007, the total of 2300 employees worked in the establishments of the Association

  9. In 2001, 92 000 clients used the services the members of the Estonian Spa Association (13), with the total of 601 000 overnight stays. In 2006, 280 000 clients used the services of accommodation establishments, with the total of 1 046 000 overnights. Estonian SPA Association

  10. The Central Markets FINLAND NORWAY SWEDEN RUSSIA CENTRAL MARKETS

  11. According to 2006 data, 52% of the spa clients come from Finland, 27% are the domestic clients, 7% come from Sweden, 3% from Russia and 3% from Norway. Tourists from other countries form 8%. Finns and Estonians form approximately 80% of the clients of Estonian SPA Association’s spas. ESTONIAN SPA ASSOCIATION

  12. According to the data of 2007, more than 30% of spa clients are over 65 years of age. Clients at the ages of 56-65 constitute a large majority. ESTONIAN SPA ASSOCIATION

  13. Members’ Economic Performance Total turnover of Estonian Spa Association’s enterprises in 2001 was 22mln EUR, the profit ca 4 mln EUR. The corresponding figures in 2007 - turnover ca 54 mln EUR. ESTONIAN SPA ASSOCIATION

  14. HISTORY The first health resort facilities were established in Estonia over 180 years ago. Over time, new spa enterprises have been established all over Estonia. Narva-Jõesuu (1873) Haapsalu (1825) Kuressaare (1824) Pärnu (1838)

  15. SPA Narva-Jõesuu (118 beds) Toila SPA hotel (285) Pirita TOP SPA Hotel (497) Viimsi SPA (208) Toila SPA hotel Pirita TOP SPA Hotel Viimsi SPA SPA Narva-Jõesuu NORTHERN ESTONIA

  16. SPA hotel LAINE (173) Thalasso SPA FRA MARE (223) Haapsalu Neurological Rehabilitation Center (102) Saaremaa SPA Hotels (615) SPA hotel LAINE Thalasso SPA Fra Mare Haapsalu Neurological Rehabilitation Center WESTERN ESTONIAI Saaremaa SPA Hotels

  17. Spa ESTONIA (485)Spa TERVIS (530)Spa-hotel & waterpark TERVISE PARADIIS (244) Spa hotel VIIKING (268)Spa hotel SÕPRUS (131) 0 Spa ESTONIA Spa TERVIS Spa-hotel & waterpark TERVISE PARADIIS Spa hotel VIIKING Spa hotel SÕPRUS PÄRNU

  18. Spa VÄRSKA (165)PÜHAJÄRVE Spa Hotel (200) SOUTHERN ESTONIA SPA VÄRSKA PÜHAJÄRVE Spa Hotel

  19. Common marketing activities in foreign markets • Cooperation projects • Participation in legislative processes • Training projects, study visits • Sharing information, statistics • An opportunity for the exchange • of experience Reasons to be a member…

  20. ESTONIAN SPA ASSOCIATION Address: Sadama 9/11, 90502 Haapsalu, ESTONIA E-post: info@estonianspas.eu www.estonianspas.eu

  21. THANK YOU !

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