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Clayton Gillespie Kristin Murray Taylor Studzinski

Retailer Profile. Clayton Gillespie Kristin Murray Taylor Studzinski. Overview.

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Clayton Gillespie Kristin Murray Taylor Studzinski

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  1. RetailerProfile Clayton Gillespie Kristin Murray Taylor Studzinski

  2. Overview • COMPANY PROFILETarget is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com. • Designers: Michael Graves, Amy Coe, Sonia Kashuk, Liz Lange and Isaac Mizrahi, Thomas O’Brien

  3. Growth • Mission • 2010 stores by 2010 • Locations • 1443 Stores in 47 States (including 162 SuperTarget locations) • By 2008 they will be 49 states with the addition of Hawaii and Alaska • http://sites.target.com/site/en/spot/page.jsp?title=store_locator&ref=nav2_storelocator • 25 Regional Distribution Centers • 4 Import Warehouses

  4. History • 1881 Marshall Field & Co. is founded. • 1902 George D. Dayton opens Goodfellows in downtown Minneapolis • 1903 Daytona Dry Goods Store is founded; in 1911, it becomes The Dayton Company. • 1946 Daytona Company Bylaws establish practice of giving 5% of pre-tax profits back to community. • 1962 Daytona Company opens first Target Store. • 1968 The bull's-eye logo is redesigned to its current appearance. • 1969 Merger creates birth of Daytona Hudson Corporation. • 1974 Plan-o-grams developed. • 1978 Daytona Hudson Corporation Acquires Mervyn’s becomes the 7th largest U.S. retailer. • 1987 Target introduces electronic scanning checkout while processing expedites distribution center delivery process. • 1990 Daytona Hudson Corporation acquires Marshall Field’s. • 1995 Target Introduces Store Credit Card and the first SuperTarget store opens. • 1999 Target.com is launched as well as introducing its first designer line of products by Michael Graves. • 2000 Daytona Hudson Corporation renamed Target Corporation. • 2004 Marshall Field’s and Mervyn’s are sold. • 2005 Target Corporation ranks among the top 20 corporate contributors in the nation.

  5. BEST COMPANY EVER Guests vs. Customers Team Members vs. Employees Expect More. Pay Less. Philosophy

  6. Giving Back • Community • 2 million a week to education, the arts, and social services. • Environment • Recycled carts • Donation of overstock goods • Diversity

  7. Sales Increase

  8. Financial Summary

  9. SWOT Analysis Strengths: • Good location – connected to Heritage Mall; Albany’s prime shopping center • Strong Brand Image • Large Parking Lot Weaknesses: • Only local customers – can’t been seen from travelers on I-5 • Far for OSU students to travel for basic necessities

  10. SWOT Analysis Opportunities: • Mall shoppers bring more business to Target • Surrounding retail businesses Threats: • Fred Meyer, Old Navy, Sears, G.I. Joes • Competition in surrounding communities

  11. Sources • http://sites.target.com/site/en/corporate/page.jsp?contentId=PRD03-001085 • http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeProfile

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