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Cell phone news and online newspapers: a transition to personalized, inexpensive news and information on mobile phones: some South African experiences and experiments Harry Dugmore MTN Chair of Media and Mobile Communications Knight News Challenge Iindaba Ziyafika (‘the news is coming’)

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slide1

Cell phone news and online newspapers:

a transition to personalized, inexpensive news and information on mobile phones: some South African experiences and experiments

Harry Dugmore

MTN Chair of Media and Mobile Communications

Knight News Challenge Iindaba Ziyafika (‘the news is coming’)

project coordinator

School of Journalism and Media Studies

Rhodes University, South Africa

core challenge is that we are like everyone operating in a fast moving techno social flux
Core challenge is that we are (like everyone) operating in a fast moving techno-social flux
  • Very low but rapidly improving broadband access, doubling almost annually off a low base
  • Rapid uptake of cell phones. Almost 100% family access to cell phones in South Africa.
  • Rapidly growing ability of phones to access mobile web, phones are getting smarter, faster.
  • But hugely expensive in a poor continent and costs not coming down as fast or far as needed
  • Low media and journalism density.
  • USG input, and pared down and cheap outputs still beats fast and richly featured outputs and professional content in the news and info space
slide14

A big set of questions:

How to help create

‘informed, engaged communities’ in often undemocratic and resource poor contexts,

with low levels of expensive, slow broadband, and still make money (or at least breakeven!)?

slide15

Induce and publish more and more audience generated input, and create low bandwidth and cheap mobile outputs (rather than 100% professional produced fast and richly featured outputs)

  • Solutions in three areas:
  • Train citizen journalists, offer incentives and use more of their journalism.
  • Use SMS/texts and Instant Messaging to supply news and information.
  • Embracing low cost social media as critical to the ‘news will find me’ culture
slide16

Iindaba Ziyafika

(‘the news is coming!’)

slide21

20 million users!

20 million log-ons per day! 250 million messages sent and received per day!

slide24

KENYA

  • Yahoo
  • Google.ke
  • Google
  • Facebook
  • Windows Live
  • MSN
  • Youtube
  • Blogger
  • Wikipedia
  • Tagged
  • ZA
  • Google.co.za
  • Facebook
  • Google
  • Yahoo
  • Youtube
  • Wikipedia
  • News24
  • Blogger
  • Gumtree
  • MSN
  • NIGERIA
  • Yahoo
  • Facebook
  • Google.com
  • Google.com.ng
  • Windows Live
  • Youtube
  • MSN
  • Wikipedia
  • Blogger
  • Vmn.net
  • MADAGASCAR
  • Yahoo
  • Google.mg
  • Google.fr
  • Google
  • Facebook
  • Moov.mg
  • Sobika
  • Windows Live
  • Free
  • MSN
slide25

Facebook etc & social media

Facebook etc and social media

Sms/aka texts news & info

Sms/aka texts

Instant messaging news & info

Instant messaging

slide36

Embrace user generated input and provide training, editing, and even some cash incentives.

  • Shift to mobile/web news first and print second strategies.
  • Get content in and out through multiple, mobile friendly platforms -- and use social media like crazy.
slide37

Thank you!

Professor. Harry Dugmore

MTN Chair of Media and Mobile Communications

School of Journalism and Media Studies

Rhodes University

Grahamstown

South Africa

email: H.Dugmore@ru.ac.za

(w) (27) 046-603-7136

cell: (27) 082-885-7537

hardug@iafrica.com

Skype address: harrydugmore