Johns Hopkins University Evaluation Overview
Evaluation Overview Evaluation Leaders… Michael Scriven: Claremont Graduate University David Fetterman: Stanford University Medical School Definition The identification, clarification, and application of defensible criteria to determine an evaluation object’s value (worth or merit) in relation to those criteria. Examining and judging to determine value…
Evaluation Overview Evaluation uses inquiry and judgment methods, including: • Determining standards for judging quality and deciding whether those standards should be relative or absolute, • Collecting relevant information, and • Applying the standards to determine value, quality, utility, effectiveness, or significance. Evaluation leads to recommendations intended to optimize the evaluation object in relation to its intended purpose(s) or to help stakeholders determine whether the evaluation object is worthy of adoption, continuation, or expansion.
Informal vs. Formal Evaluation We evaluate everyday! Informal evaluations occur all the time… however, they often lack: • breadth and depth • systematic procedures • formally collected evidence Informal evaluations can be influenced by experience, instinct, generalization, and reasoning.
Purposes of Evaluation According to Mark, Henry, and Julnes (1999), evaluation has 4 main purposes: • Assessment of merit and worth • Oversight and compliance • Program and organizational improvement, • Knowledge development
Formative vs. Summative Evaluation • Formative: • Provides information for program improvement • Summative: • Provides information to serve decisions or assist • Click here for an overview: http://jan.ucc.nau.edu/edtech/etc667/proposal/evaluation/summative_vs._formative.htm
Internal vs. External Evaluation • Internal (employees/members): • More familiar with organization and program history • Knows decision-making style of organization • Is present to remind others of results now and in the future • Can communicate technical results more frequently and clearly • External (outside organization) • Can bring greater credibility, perceived objectivity • Typically brings more breadth and depth of technical expertise • Has knowledge of how other similar organizations and programs work
Discussion • Go to the ELC discussion forum for session 1. There are some questions posted there. Come back to this PowerPoint and complete looking at the other slides. This will help with your assignment due next week
Trends in Program Evaluation • Increasing priority and legitimacy of internal evaluation • Expanded use of qualitative methods • Strong shift toward multiple and diverse methods in program evaluation (mixed methods approach) • Increased use of program evaluation by foundations and other agencies in the not for profit sector • Increased education and involvement of stakeholders in evaluation to empower them, increase buy in • Advances in technology make evaluation more accessible • Performance measurement in the federal government and not for profit organizations • Increase in standards-based assessment in education as a means of tracking performance • Growth of evaluation internationally
Empowerment Evaluation • Critical Friend or Coach—be on their side but politely pose questions to help refine and improve • Cycles of Reflection and Action—provide data to inform decision making, then act on it • Culture of Evidence—develop a pattern of data collection and documentation to support positions • Community of Learners—encourage peers to learn together • Reflective Practitioner—thoughtfully consider data to guide practical day-to-day activities
Setting Goals: Creating a Road Map • Mission • Vision and Value Statements • Project Goals, Objectives, and Indicators of Success • Theory of Change • Logic Model
Goals… MUST BE S.M.A.R.T
S.M.A.R.T Goals Activity Due Session 2 Brainstorm an idea using the SMART framework. Remember goals must be: Specific, Measureable, Achievable, Realistic and Timely. Use this to write a few goals for your evaluation plan. This does not have to be your final idea – it is just the beginning. We will help you write your goals so they fit into this framework. Post this to your individual discussion forum in the ELC by Session 2