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Summing Up. Advertisement:: 40sec. Introduce by myself 40sec. Branding & channel (Longer) Company Policies Different (regret) Key challenge Succeful business. Jean Chu Jungrim Lee JinYoung Yook Chen Y Zhu. Products & Service. Product & Service

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summing up
Summing Up

Advertisement:: 40sec.

Introduce by myself


Branding & channel (Longer)

Company Policies

Different (regret)

Key challenge

Succeful business

Jean Chu



Chen Y Zhu

products service
Products & Service
  • Product & Service
  • Special recycled bag for young ladies in 20years
  • Unique point (Competitor)
customer segment research and value proposition
Customer segment, Research and Value proposition
  • Customer segment
  • Mainly women in their 20s
  • Research Process
  • Field research at the university campus and high streets
  • Questionnaire
  • Interview
  • Developing persona
  • Value proposition
  • Exploring design in recycled bags
  • Unique Design
  • Mixture of various materials
  • Affordability
  • Direcly being part of recycling move
key activities partners and resources
Key activities, partners and resources
  • Key activities
  • Key partners

- Designers, Online/offline shopping malls/stalls

  • Key resources?
branding design strategy and channels
Branding, Design Strategy and Channels
  • Branding and Design Strategy
  • Channels
  • Direct: Web sales + In- house sales
  • Indirect: Fair + A car-boot sale (10 Pounds)
  • Strengths and weaknesses
company policies ip and legal considerations
Company policies, IP and legal considerations
  • Company policies and IP
  • Our weekly group meetings always involve discussion of ways we can improve every aspect of business and service to reflect this vision
  • Mission statement: Our mission is that this business will facilitate to educate young people about why we need to look after plants and to increase usage of recycle material.
  • Legal considerations
  • Using materials which is produced by other companies
  • Payment system and delivery system through the online shopping mall
cost structure
Cost Structure
  • Describe your cost structure, listing expenses and Income (includes number of sales or contracts, uses YE worksheet of Profit & Loss Statement and a photo of your product/service with details of how it was costed for each element)
key challenges
Key Challenges
  • Finding the right model: Young ladies in 20years
  • Testing the model before a full-scale launch: Used prototyping and survey list
  • Inducing the market to adopt the new model: creative recycled market through high quality design
  • Continuously adapting the model in response to market feedback
  • Managing uncertainty: To seek special materials and to develop productive capacity
  • Aligning old and new models: The balance of price and design style
  • Focusing on the long term: To expend sort of products such as accessories
remarkable differences regrets 2min 30sec each
Remarkable Differences (Regrets-2min/30sec each)
  • No spending time to know each other
  • We were more focused on preparation and prototyping, but not enough time to be activities
  • Our process was just as important as the completed project. Many companies can get the work done, but few can get it done in a way that doesn't make you hate the journey.
  • High quality products but reduced price
  • Explore ideas
  • The combination of high quality design and recycling
  • To attract young generations to sustainable business
the most successful part of business
The most Successful part of business
  • The development of educational environment
  • Expend Recycled Market (To involve young generation into the ECO market)
  • Development of Recycled Design
  • Less budget to start business
  • We have brought fashion to environmentally conscious crowd
  • We have worked to Include future customers for sustainable creativity
how did running a business prepare you for future entrepreneurship
How did running a business prepare you for future entrepreneurship?
  • Observation about solving the contemporary issues of our generation requires
  • Risk Analysis
  • External Environment
  • Storytelling
  • Prototyping
  • Finding the component of new business model
  • How to adopt the new model
  • The significance of business plan as an implementation guide
  • The importance of collaboration and communication
  • Human Resource
  • Internal Environment
  • The management team