Setting Political Agendas 2008. Voters and their News Media. MEDIA AGENDA. PUBLIC AGENDA. A map of agenda setting and its consequences. Adapted from Setting the Agenda: The Mass Media and Public Opinion (McCombs, 2004). Object Salience. Object Salience. Traditional agenda setting.
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Voters and their News Media
A map of agenda setting and its consequences. Adapted from Setting the Agenda: The Mass Media and Public Opinion (McCombs, 2004).
Traditional agenda setting
Forming an opinion
Strength of opinion
Need for orientation & other contingent conditions
Direction of opinion
Attribute agenda setting