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Understand Activities and Careers in Marketing: The Essence of the Marketing Process

Discover the dynamic world of marketing, where it's not just an event but an ongoing process with no end. This presentation delves into the marketing mix, covering the 4 P's: Product, Place, Price, and Promotion. Learn about the strategies behind product development, distribution, pricing factors, and promotional techniques that attract consumers. Additionally, explore various marketing careers including Fashion Merchandising, Travel and Tourism, Market Research, Sales Management, and more. Start your journey in the exciting field of marketing today!

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Understand Activities and Careers in Marketing: The Essence of the Marketing Process

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  1. 4.04 PowerPoint 4.04 Understand activities and careers in marketing.

  2. Marketing Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

  3. Marketing Mix (The 4 P’s) • Product • Place (Distribution) • Price • Promotion

  4. Product • What are products? • How are new products developed? • How are existing products improved?

  5. Place • Where are products available for sale? • How do the products get distributed to stores and consumers?

  6. Pricing • How do sellers know what price to charge? • What factors influence prices?

  7. Promotion • How are customers made aware of products? • How does the seller entice the buyer to purchase the product?

  8. Marketing Careers • Fashion Merchandising • Travel and Tourism • Marketing Management • Market Researcher

  9. Marketing Careers • Salesperson • Sports and Entertainment Marketing • Sales Manager • Telemarketer

  10. Marketing Careers • Buyer • e-Marketing

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