Revenue Management for B&B Owners. Presented by John Spear Hotel Drisco, San Francisco CABBI InnSpire Conference January 24, 2012. Caveat Emptor. I’m not as funny as Vikram from the Google Analytics session. I don’t use any Star Trek references in my presentation.
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Presented by John Spear
Hotel Drisco, San Francisco
CABBI InnSpire Conference
January 24, 2012
How many rooms in your Inn?
How often do you change your room rates?
How do you determine your room rates?
Do you practice rate parity?
How do you discount?
Strengths: Upscale location, historic and well-maintained facility, superb service philosophy and execution, upscale amenities, constant capital infusion, #1-2 on TripAdvisor in San Francisco.
Weaknesses: Remote location, 20% “last sell” inventory, thin walls, no parking structure or lot, no individually-controlled heat, no A/C.
Opportunities: Maintain #1 on TripAdvisor, soundproof rooms, install individual HVAC.
Threats:Opening of new comp set hotel, earthquake.
Objective comparison of your product (and the perception of your product) to your competition’s.
Day of week patterns
Shop your competition
Wear & tear?
Other (quality of life?)
Make sure that…
Make sure that…
LOS (length of stay) restrictions
John Spear: firstname.lastname@example.org