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Using new technology in recruiting. Overview of the Hobsons Enrollment Product. What is Hobson’s?. Hobson’s EMT Connect is a recruitment tool that allows for automatic communications to prospective graduate students Prospective students, called Contacts, have personalized records in the system.

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Using new technology in recruiting


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    1. Using new technology in recruiting Overview of the Hobsons Enrollment Product

    2. What is Hobson’s? Hobson’s EMT Connect is a recruitment tool that allows for automatic communications to prospective graduate students Prospective students, called Contacts, have personalized records in the system

    3. Imported Contacts • Imported Contacts come from the following sources: • UK Undergraduates • UK Prospects (students who applied to UK for undergrad but chose not to attend) • GRE Search Service • Recruitment Trips • Hobson’s gradview website • McNairs Scholars Directory • Graduate School Interest Page

    4. How Contacts are finding us

    5. Contacts in Hobson’s Total contacts: 59,892 Contacts with VIP Grad seeblue page: 2244

    6. Grad seeblue page Personalized web page based upon personalized information filled out on the Interest Page form Students go to Graduate School’s homepage and click on Request More Information Students fill out Interest Page and get a personalized Grad seeblue page Students can revisit Grad seeblue page by clicking on Log in to Grad seeblue page Example Grad seeblue page - Username: John Doe, Password: come2uk

    7. Interest Page form

    8. Personalized Grad seeblue Page

    9. Features of Grad seeblue

    10. Grad seeblue Page Visitors Active Visitors (visited more than once): 2316 Engaged Visitors (clicked on links): 1392 Average log in time: 8 minutes, 58 seconds Average clicks per visit: 2 Most popular links: Tuition/Fees and Financial Aid

    11. E-mail Communications

    12. Communication Plan Prospective Student fills out Interest Page One day later, receives “Welcome” email One week following, receives “Best Aspects” email Third email, “Funding” follows in another week Last email, “Applying to UK” follows a week later (total plan = 30 days) Note: each email contains direct link to on-line application, once prospective student has applied the communication plan stops

    13. Colleges of interest: Grad SeeBlue users indicated interest in programs in these colleges for entry in Fall 2011: Agriculture – 68 Arts and Sciences – 202 Business and Economics – 64 Communication and Information Sciences – 39 Education – 98 Engineering – 21 Fine Arts – 28 Graduate School – 18 Health Sciences – 50 Medicine – 16 Pharmacy – 6 Public Health – 21 Social Work – 27

    14. Hobson’s Answer Product: Pre-populated answers to frequently asked questions Most popular topics: Application Materials and Required Tests/GRE

    15. Additional efforts: • Graduate School will continue to encourage prospective students to set up a Grad seeblue page • Departments will be able to send a personalized email through Hobsons to prospective students who express an interest in their department on the Interest Page • Departments can utilize the GRE Search Service to purchase names within given criteria